Why is website design so important for entrepreneurs? Because people are exposed to numerous websites a day and most sites look the same. You must create a website that sets a brand apart from the rest. The innovativeness of the site is what grabs a visitor’s attention.
As a website designer, you have to know exactly how to structure a website according to your client’s niche. But what can you do to design a unique website for lean startups? Take a look at our five tips to find out more about how you can create a website that’s organized, aesthetically pleasing and effortless to browse through.
1. A Unique Logo Design to Set Your Company Apart
Do you want to create a unique logo design for your client’s lean startup? Well, here’s a handy ecommerce tool that will make the process effortless.
Logos need to be well thought out but you also can’t spend days on the artwork. What you need is a tool that will give you access to myriads of logo templates that you can customize to suit your client’s identity. Logo design tools provide you with various color schemes and high-resolution imagery that can be saved in any format of your choice.
Develop many variations of your logo ideas so that your client has more than one design to pick from. It’s important to get approval on a logo first before creating the rest of the website design. This way you can structure the aesthetics of the site around the branding to keep colors, fonts and structure consistent.
2. Use a Maximum of Two Fonts to Provide Easy Readability
Typography is extremely important for websites because it’s how you communicate with your audience. One of the most prevalent mistakes beginner designers make is using too many typefaces.
To create a website design that’s clean and easy to read, select a maximum of two fonts to use throughout the page. Using minimal typefaces will make the website look professional and credible.
It’s also important not to use too many font colors. You may have selected a stunning typeface but if the color of the font is incorrect visitors won’t be able to see the text clearly. Ensure that the website text can be seen even if there are images in the background.
Here are tips to assist you with designing readability:
- Create a contrast so your text is darker than the background or vice versa
- Use the correct line-height such as 1.5 spacing so it looks orderly
- Implement bolded headings to make it easier for visitors to scan the website for content
3. Include a Well Structured Landing Page
Landing pages are more common now than homepages. This is an excellent way to test your design skills. Fundamentally, a landing page is the section of a website that captures visitors’ attention and encourages them to find out more information about what a company has to offer them.
Your landing page must be visually pleasing, easy to read and well organized. Typically a landing page has a bold headline introducing the page. Then there are secondary headlines that are structured around a call to action.
A landing page is particularly effective for lean startups because you can add social media platform links to a landing page which will boost advertising at low costs.
One aspect to remember is that a landing page must be extremely streamlined and should only provide minimal information. The landing page provides enough information to increase the curiosity of an audience. This is so that site visitors will be compelled to click on the links you’ve placed with your calls to action, which will boost click-through rates.
4. Use Aesthetically Pleasing Imagery
Images attract the attention of website visitors. It’s important to use high-resolution images that are aesthetically pleasing.
The use of images for a website is a way to improve visitors’ experiences because an image can explain something instantly without someone needing to read boring content. It’s also a way to make your content more memorable.
Know where to place your images and how many to use. Don’t clutter the site with images but use ones that are relevant to the content to keep the layout organized.
5. Add Animation to Your Site
Animation doesn’t have to be in the form of a long video. Moving imagery and fun icons can be a way to capture the attention of a website visitor. Add minimalistic animations on your website such as a customized character cursor that complements the website’s design.
We hope our five tips help you create stunning websites for your clients. Making a unique website will be memorable and it will help boost your clients’ lean startup companies. So take care in your design work and know how to draw in an audience with a well-structured website.
Andreas Alanis works as a freelance blogger with a deep understanding of graphic design and brand identity design. He’s keen on educating his readers with information on marketing brands, promotional techniques and digital advertising.