The Best Way To Write Content That Converts
There are many reasons why companies will employ content on their websites. It helps grow the brand, generate engagement, and increase website traffic. The main reason why anyone would use content though,is to convert their audience into customers.
To do this, you need to be writing the very best possible content. Here’s how you can create content that converts, and brings new customers into the fold.
Know Your Audience
This is the most important step, as you can’t do anything without knowing who your audience is. However, it’s amazing how often you’ll see content writers going ahead without even doing their research. ‘You need to know who your audience is, as that’s who you’re writing for’ says Rich Jones, a content writer with State Of Writing and Elite Assignment Help.
You have to get to know your audience. When you do, you’ll be able to understand their wants and needs. What frustrates them, and what makes them happy? The best content meets a need that your audience has. For example, if you’re selling video meeting software, then you need to identify the problems with other packages out there. Your content should identify these problems, and help the audience find solutions.
Use A Good Headline
The first thing anyone’s going to see of your content is your headline. As such, it needs to grab the reader right away. If it’s uninspired, they aren’t going to click through to read the whole piece.
There’s lots of info on how to write headlines out there, but basically it boils down to writing a headline that’s accurate, and that describes exactly what you’ll find in the piece. For example, take a look at this post’s headline: ‘The Best Way To Write Content That Converts’. It’s describing exactly what kind of advice you’ll find here.
Focus on the problem that your audience is having, and use that in your headline to grab their attention. Again, this headline has identified that you want to write content that converts more readers. That’s mentioned in the headline, showing you that you’ll get answers to that problem here.
Improve Your Readability
It doesn’t matter how good your content is, if it’s hard to read no one’s going to get anything out of it. If that’s the case, then they’re certainly not going to convert. There are several ways that you can improve the readability of your work:
- Use short sentences and paragraphs, to break up the text.
- Try using bullet points and lists to get your point across.
- Use sub headings to break down content further, which helps those skimming the content.
- Use more visuals, such as images, videos, infographics, and so on.
- Avoid jargon, as it may alienate the reader.
‘When you break up your content, you’re making it easier for the reader to understand’ says marketing blogger Tina Paulson from Top Essay Writing Services and UKWritings. ‘They can easily skim through, and find just what they need without getting distracted.’
Create More Targeted Content
When you identify your audience, you’ll see that there’s different segments that are looking for slightly different things. Because of this, you’ll want to break up your content, too. Being too broad in your work will mean you won’t be answering any of the needs that your audience have, and so they won’t convert.
Because of this, it’s better to personalize that content depending on the audience’s needs. Let’s consider the video meeting software again. There are multiple different ways that could be used, and so these different segments of your audience will need different content. Those looking to use it in a work setting, for example, will want content about how to run effective meetings while working remotely. Those using it to meet up with friends remotely, though, will have different needs.
When you personalise your content to fit the needs of different parts of your demographic, then you’ll be able to convert more readers.
There you have it. It’s easier than you’d think to convert more readers into customers, when you create the best content. Use these tips to upgrade your content, and create something that will be designed to bring those new customers in.