UX Design Trends That Will Work For You
User experience (UX) design is all the raves nowadays in the tech world. With new UX design trends popping up every so often, there is a world of possibilities for site runners, marketers, and even users to take advantage of.
However, like any other trends, UX design trends need to be carefully evaluated before going full-force on them in your next marketing or site venture. In other words, while some trends may look and sound good, there are even better and effective ones on the horizon.
So, if you’re looking to optimize your marketing or website, look to these effective UX design trends!
“Pop-ups can be great for UX design when done right,” says Xavier Velasquez, a writer at 1day2write and Australia2write. “While people often see pop-ups on their computer screens as annoying, this practice can be corrected when pop-ups come up at the right times. For example, if a user moves their mouse to the X button on top of the screen, then a pop-up would show up to try and persuade the user to stay a while longer, or sign up for a newsletter. However, showing pop-ups in the middle of users browsing on a site is often seen as annoying and ineffective. Therefore, it’s important to study the triggers of your site, and then place pop-ups in the right spots, so that your site doesn’t come across as spammy.”
The Use Of AI
Artificial intelligence (AI) has already made head way in the tech world. As AI is being pushed further into the spotlight, so are devices and services that enable it. And guess what? Sites and marketing are no strangers to AI!
When you enable AI onto your site, you’ll better serve customers in more ways than one, including:
- Chatbots (for customer service)
- Product recommendations (based on users’ browsing history)
- Account information, etc.
When you use AI for marketing, you’ll know how to better market to consumers. AI helps you tap into:
- Target audience
- Number of pageviews
- Page triggers, etc.
In essence, AI helps you tap into your customers’ wants and needs, along with how much of a shopper they are.
Nowadays, people are using hands-free technology to get things done without having to push a button. Whether users are on the go, driving, or trying to avoid spreading germs, hands-free interactions make a huge part of UX design these days. In fact, UX design has to accommodate those who don’t want to feel the need to push a button just to do something simple as making a video or phone call.
Hands-free interactions in UX design include:
- Air gesture controls
- Facial recognition
- Voice-user interface, etc.
Balancing Music, Videos, And Animations
“Having media on your site is both modern and desirable for today’s users,” says Amber Edison, a UX expert at Britstudent and Nextcoursework. “However, you’ll still need to keep in mind that having too little or too much media can hurt your site. That’s why there needs to be a balance of videos, music, and animations, so that users can enjoy the scenery while focusing on their task at hand. Suppose you’re an eCommerce shop. Would you rather users focus on the videos posted on your site, or do you want them to watch videos AND buy things from your site?”
Little Need For Stock Photos
Finally, sites and marketers can benefit from UX design by using the power of visuals. Although stock photos are often available online, they can also hurt your site. How? By showing how generic your site is. Stocks photos, in that case, are often used for simplistic things on a site. In other words, use stock photos wisely – Don’t ever let them overpower your site.
Instead, opt for designing your site from the ground up by picking and choosing your backgrounds, colors, photos, etc. You can even hire a professional UX designer to help get the job done.
So, there you have it!
UX design is here to stay. And, as time comes on, UX design will pave the way for more hot trends for sites and marketers to take up.
There are only a few things to remember:
- Be creative! Don’t let generics get in the way of your creativity. And also…
- Make sure that the trends fit with what you’re doing.
|Michael Dehoyos is a writer and editor at Dissertation writing service and Research paper writing services. He is also a contributing writer for Origin Writings. As a marketer, he helps companies improve their marketing strategies and concepts. As a content writer, he writes articles about UX design, coding, and computer science.|