4 Crypto Marketing Strategies That Work
Every single crypto project starts with a website but this is only the beginning. You need to employ smart marketing strategies if you are to make the business a success. And in order to do that, you have to be aware of what works and what does not work.
While crypto marketing is relatively new in the industry, it does rely on tried and tested strategies. You just need to adapt them to your audience, which looks for information and wants to understand what you offer. With this in mind, here are some crypto marketing strategies that do work and that can bring your project to the next level.
Publish A Calendar With Major Events
With a crypto project, you need to bring in some investors and keep the audience as engaged as possible. To do this, you should think like a seasoned investor.
Remember that it is often very difficult to track crypto developments. Just think about how Bitcoin security is now versus what it was in the past. In a single week, huge new things can appear. To be able to stay ahead of everything, a calendar can highlight exactly what happens with your project.
All the major dates should be published on your calendar. This includes STO, IEO, and ICO dates. Investors fully understand what will happen, and public communication becomes easier since you show transparency.
Take Full Advantage Of Social Media
Everyone interested in cryptocurrencies and blockchain technology is tech-savvy. They have social media profiles so you need to use them too. Social media allows you to get in touch with the entire cryptocurrency community and it should be a huge part of your digital marketing strategy.
This means you have to be present on Twitter, Facebook, and YouTube. And you have to take it forward and use Discord, BTT, Steemit, YouTube, Reddit, and any other network used by people you target. On such sites, you want to make some regular posts and you want to engage with everyone that is interested.
Use Bounty Campaigns
You do not need to always use bounty campaigns but if they apply, they are great for your project. You just have to be careful who will run the promotional activity for you.
The goal is to reward people with free or discounted tokens. Cash is rarely used as a reward.
Bounties can be very effective as a marketing strategy post ICO and during sale. This lets your project appear in front of more people. You can even reach social media influencers like video presenters, podcast presenters, marketers on Bitcointalk, and writers.
In the past, airdrops were very popular. And they are still really useful. They distribute tokens to people who will register and help you get a wider audience.