Content marketing

Using content marketing, you increase brand exposure, become an expert in the eyes of your target audience and increase your sales as a result. Our agency will give you great content marketing, from strategy to implementation to measures of effectiveness. 

Business Tasks of Content Marketing

Content marketing is one of the things that can help you increase sales. Content marketing humanizes your business and adds authority to the brand through content in a cost-effective way. In other words, you give people good information to connect with them, attract them and eventually transform them into clients.

Content marketing is cost-effective but not cheap. It also takes time, unlike PPC (pay per click online advertising). At the same time, content marketing builds trust and rapport with the audience. It is common practice to combine marketing methods to get the best result.
Your revenue is our top priority when we solve business challenges. F5 Studio is a full-service provider of  content strategy, creation, publishing, distribution and promotion. 

Your benefits. Our key expertise

Quality of leads. For your business, a lead is a sales-ready person who want to purchase your product without hesitation. We tailor our approach to your needs and figure out where to start and what needs to be done to make progress.

Improved visibility. To benefit from content marketing, you need to reach your audience. This task is more difficult than content creation. We’ll select optimal ways to stand out and catch your client’s eye. 

Become an expert. People buy from experts because they trust them. That’s why it’s important to become an expert in your niche. Although that can be challenging, we help to identify your expertise and figure out the best way to show it.

Why do you need proper content marketing:

  • Your potential client has become more demanding: he needs good reasons to buy from you.
  • The client makes a purchase decision based on the offer and the additional values.
  • The cost of a lead from PPC is growing rapidly. Properly configured content marketing is cheaper and more effective. From our research, the average cost of lead from PPC is 60 USD (varies by industry and location). The average cost of lead from SEO content marketing is 15 USD. Please note, however, that PPC is a much quicker way to get a lead.
  • In order to sell in times of crisis, you must be advantageously different from your competitors.

Important points for a good content strategy

First, we create a documented strategy for you. We explain things in language you can understand, and optimize efforts and resources.

Second, we select the most appropriate way to implement the strategy. Let’s say you have expertise in a specific area. The best approach might be to use publications, articles and infographics that are not directly related to your product, but related to its area. People will see that you are an expert in this area and therefore buy your product.

Third is a psychological nuance: when people get something from you for free, and respond in the form of gratitude, they want to do you a service in response. We should consider this nuance in the strategy.

Content Marketing Stages

  • Create work statement. This defines project-specific activities, deliverables and timelines. Generally we should be on the same wavelength about your goals, resources and our scope of tasks.
  • Audience analysis. The first step is to understand for whom we are writing, what we are writing about, in what form and at what venues. We find these answers by studying your target audience.
  • Audit content on the project. This gives us an understanding of where we are now and how to move forward.
  • Preparation of a content plan. On the basis of the strategy, specific work on its implementation is prescribed – the topic and type of material, platform for publication, deadlines.
  • Content posting. Publish content on pre-selected sites.
  • Analysis of the results. Tracking selected performance indicators – coverage, site transitions, activity on social networks, sales.

Results

Thanks to effective and thoughtful content marketing, you get more traffic, recognition, engagement with the target audience and increased conversion rate.

Traffic growth:

  • search traffic
  • brand traffic
  • traffic from social networks
  • traffic from sources where your content is distributed

Recognition Growth:

  • recognizability of your company and your brand
  • audience loyalty to your company
  • image of your company as an opinion leader

Growth of audience engagement:

  • page views
  • viewing depth
  • average time spent on the site
  • entry / exit points
  • failure rate

Conversion Growth:

  • expansion of the conversion funnel
  • increase in relative and absolute conversion rates
  • better (prepared) leads

Content can sell without pushing a product or service to the market, but instead by giving people the necessary information. F5 Studio is ready to offer the services of an experienced content marketing team and expand the capabilities of your business.

We produce your messages:

  • website copy
  • corporate blog
  • presentations
  • guidelines
  • email marketing
  • social network
  • F.A.Q. pages
  • guest blogging
  • infographics and other visual graphics
  • your research reports

These messages are: optimized for search engines, reasonable, mobile-friendly, topical,  relevant, appropriate linking structures, integrated into the buyer’s journey.