Outdated web design trends it’s time to let go of

By Roman Berezhnoi September 28, 2022 338 views

Outdated web design trends it’s time to let go of

Everything is happening rapidly on the web. What causes a “wow effect” at the beginning of the year becomes relevant and trendy by spring, then it starts to get boring in the autumn to evolve into something fresher and more unusual. But some web design trends are already outdated, and we should abandon them.

Flat design

Flat design is still in trend. If you remember, the flat design appeared as a reaction to the boring “realistic” images with their desire to copy objects accurately from the “real” world. Rigid minimalism and cutting off everything superfluous in design have become a way to “get away from reality.”

But flat and simple UI design elements gradually began to bother people, and today we are seeing a “rebirth of shadows and gradients,” albeit still stylized.

Mobile first

The structure and UI design elements of desktop website interfaces “imitate” their typical implementation for mobile platforms: “pop-up” side menu, “burger” menu, large font, and buttons with smooth corners that imitate touch ones. All this makes desktop interfaces look like giant iPhone screens which aren’t very pleasant. 

Metro-style (Windows Metro UI)

Design in Metro-style has been in trend for several years, becoming one of the most popular web design trends. Modular designs are a convenient way to organize space compactly.

Now “classic” Metro-style evolves and becomes multi-layered, changing by the situation, and offers users different content. But does it mean you should use Metro UI for your site?

Large typography

Usually, people use capital letters on the web to express emotionally charged speech, often negatively, and the use of capslock is not preferred for communication. However, large typography remains mainstream in writing website headings (F5 Studio web designers do that too).

Enormously sized typefaces with large weights seemed dramatic, extravagant, and attention-grabbing, and they undoubtedly carried a wow factor that attracted and won some visitors in some cases. Now they have begun to be replaced by more noble outlines of dark shades.

Vintage Retro style in web design

In recent years, web developers have been concerned with usability issues, and the website’s visual appeal was not in trend, being associated with bulkiness and slowness. But growing competition suggests that, in addition to convenience, the “sticking effect” is essential for the website’s success. 

That is why web designers have used delicate old-school typefaces and retro illustrations, as if casually hand-drawn in ink. In contrast to the emasculated flat figures, such images evoke a retro mood in the web design. But now, this web design trend is outdated.

Animated icons

For several years, animated icons have been popular in web design. The animated icons seem more informative, exciting, and attractive. They blink, rotate, shrink, disintegrate, or do something else and annoy website visitors.

Parallax effect web design

The parallax effect has been around for years in classic video games, but it has become a trend in web design. The parallax effect is a visual effect when, when scrolling through a page of a site or moving the mouse, the background and the object move at different speeds, creating a feeling of depth and volume.

The traditional implementation of the parallax effect gives way to more exciting solutions: for example, snow falls or a comet flies. But it looks terrible for many business sites.

Large background video websites

Just stop doing it.

Using cats and other animals in web design

The fashion is using pets in web design is due to our love of animals, their sweetness and pleasing to the eye, and, of course, social networks with their endless possibilities to tell the world about pets, among which cats are in the lead. 

Today, the “cat trend” is evolving. Raccoons, owls, pandas, and bears are increasingly enlivening the web. Why precisely are these animals?

We are unlikely to be able to answer, and this is not important.


The dynamic evolution of web design causes two main questions – the fears of web designers and website owners – “Do I need to chase the latest web design trends?” and “How do I differ from the others?” There is no point in panicking and blindly copying every new solution that appears. On the other hand, it is dangerous to ignore trends, because they are often only a reflection of more significant phenomena. 

F5 Studio’s web designers recommend focusing on your target audience, UX design, and selling points to create a great UI design for your site.

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