A Landing Page is a standalone web page, developed specifically for marketing purposes and advertising campaign. A Landing Page is designed with a single focused objective known as a Call to Action (CTA) and demonstrates the highest conversion rates, turning website visitors into potential customers.
It can be both the main selling resource, and a supplement to the main site. An important rule: one page – one conversion. Why? Because, a landing page sharpened by several tasks, only disperses the user’s attention as the users wouldn’t know what exactly to do.
That’s where our landing page best practices come in. A targeted, well-crafted landing page with a solid format will get almost anyone to do your desired action.
The development of a landing page can take several days or a month. It all depends on the complexity of the project, the design, as well as the presence of additional elements, such as animations.
When creating a landing page you should emphasize on:
Ideally, the Landing Page should be created based on an existing corporate site, business card site or online store.
Landing pages provide lots of benefits. They are a great way to promote your business and get potential customers easily. The development of a landing page helps novice market players who have ambitions but not enough funds to make themselves known in the market.
A landing page helps you compete on equal terms with competitors. Only the best marketing strategy and service will win here. It is good to make retail sales and have regular customers. However, a regular increase in conversion is the best indicator of business development. And if you have it close to zero, it’s time to look for new customers, new markets and new formats of business promotion.
It is important to remember that creating a one-page site does not in itself work for conversion. To quickly attract targeted visitors to the site, you need to connect additional marketing tools:
Remember that landing pages cannot fully compete in organic delivery with large websites. Therefore, traditional SEO methods in landing pages do not work 100%.
In addition, to get the most out of a landing page, the most important factor is the constant collection and analysis of statistics. Based on the obtained results, we can draw the right conclusions about the strategy for further development of the one-page site and the advertised product or service. And also, make the necessary changes promptly.
In a word, the landing page development process is quite complicated and time-consuming. If some background in web development and the will to spend time on your project, you can develop your own landing page. Otherwise, consider entrusting this task to professionals and we would love to assist you here at F5 studio.