How CRO will help your business
A “conversion” is the goal-oriented action you want a visitor to take on your site or web app, such as: to buy, to click a video, to download a file, to subscribe, to make a phone call, to send an email, etc.
The conversion rate is the ratio of successful conversions of the site or app audience to unsuccessful conversions. Successful conversions are defined differently based on the type of site. In some cases you can use other goals which make sense for your business or web project to organize its ideal conversion rates. However, in many cases the most important goal is to maximize purchases or orders because this is the best way to grow revenue. The higher the conversion rate, the higher your sales will be.
When visitors are already on your site, the only way to increase revenue is through conversion rate optimization. Conversion rate optimization is the adaption of the usability, clarity, functionality, and content of your site in alignment with the intentions of potential customers. CRO analyzes and understands what your visitors want, with the goal being increasing that specific percentage.
So it is all about your customers’ satisfaction and the success of your business.