1.Logotypes or wordmark
The type strongly ties a visual identity to the name. The best known examples are VISA, Samsung, SONY and Google. The most important thing is the choosing font because the shape, style and color of the letters are very important.
We recommend use this type for: new brands, companies which have a short name, your personal name is a brand.The main cons this type of a logo is the need to update a logo regularly if it seek to stay fresh.