1.Logotypes or wordmark
The type strongly ties a visual identity to the name. The best-known examples are VISA, Samsung, SONY, and Google. The most important thing is choosing a font because the shape, style, and color of the letters are very important.
We recommend using this type for new brands, companies that have a short name, your personal name is a brand. The main cons of this type of logo are the need to update a logo regularly if it seeks to stay fresh.