What is UI Design and why is it important?

By Roman Berezhnoi April 12, 2019 68.88K views

What is UI Design and why is it important?

F5 Studio web development agency provides the UI UX design service so we wish to share the particular experience with you.

User Interface Design in Information Technology refers to the design of the user interface for software, websites or applications. It’s about programming the look of things, with a view to facilitating usability and to improve the user experience.

In simple terms, a user interface is the features of a device or an application that allow a user to interact with it. Let’s say you are filling a company’s contact form on a website, your user interface, in this case, would consist of a text box, a drop-down list, a radio button and any other component which would allow you to enter your data into the company’s system.

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From experience of F5 Studio web development agency in corporate web design and development we know that a good User Interface is important in the sense that it makes it easier for your target audience to clearly see what your products are. It is designed in a way to display the services that you offer without ambiguity, in order to draw your visitors’ attention and keep them on your site.

Simply put, a good User Interface is important because it can turn potential visitors to buyers as it facilitates interactions between the user and your website or web application.

When you scratch beneath the surface you realize that UI is quite an intricate field that involves anticipating the user preferences and then creating an interface that understands and fulfils those preferences. The  UI not only focuses on the aesthetics but also maximizes responsiveness, efficiency, and accessibility of a website. It is professional web design because UI makes a difference. In other words UI design will help improve conversion rate on your website.

An interface is a point where a users interact with the website they’re using. UI is a main part of building an engaging website. A good User Interface Design presents a seamless blend of visual design, interaction design, and information architecture:

  • Visual Design

Visual design improves a site’s ornamental value by strategically implementing elements such as fonts, colours, and images among other things. When professionally done, visual design makes a page elegant without compromising on its function or content.

  • Interactive design

The interactive design looks at how users interact with technology. It then uses the understanding of such interactions to create an interface with behaviours that are well thought-out. Excellent interactive design not only anticipates how a person interacts with a system but also antedates and fixes problems in good time. It may also invent new ways through which a system interacts and responds to users.

  • Information Architecture

Information architecture is designed to help users find the info they need to complete various tasks. It, therefore, involves labelling, structuring, and organizing the web content in a manner that makes it easily accessible and sustainable. Also, you need to know that information architecture affect SEO performance of a site. When a digital agency provides the real SEO services, SEO specialists focus on informational structure.

Also, UI is the very important part of the mobile app design.

Is UI design still important for SEO in 2021? Over the past few years, Google and other search engines have made many changes to SERPs and introduced an updated algorithm which are based on evaluate of UI and UX to gain more reliable and high-quality information. So, UI and UX design is one of vital ways of promotion your site in 2021.

Choosing Elements Of User Interface Design

Users expect an interface to work and behave in a particular way. When designing a UI, it’s recommended that the interface is designed to be predictable, concise and consistent. This improves its efficiency in completing tasks and ultimately reinforces user satisfaction. Multiple elements constitute a functional UI. These may include:

  • Input controls such as buttons, toggles, and checkboxes among many others.
  • Navigation components e.g. breadcrumb, sliders, search fields, icons etc.
  • Information components for example tooltips, notifications, message boxes and progress bars among others.
  • Call to Action elements (see how to create perfect Call to Action button).
  • Containers including accordion.

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When choosing what element to include in a User Interface Design, it’s always wise to consider your tradeoffs. An element may, for instance, save you some space but end up unnecessarily burdening the user and break the user experience.

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What is the difference between UX and UI design?

UI Design Best Practices

Designing the perfect user interface comes from knowing the users as well as understanding their tendencies, preferences, skills, and goals.

Remember the following practices of a good User Interface Design.

  1. Simple Interfaces are best- use a clear language and avoid inessential elements.
  2. Maintain Consistency by using common UI elements. Use elements that users are familiar with. This ensures things get done fast. It also guarantees user comfort and gratification.
  3. Use smart, purposeful page layouts. Try to draw attention to the most important aspects of the website.
  4. Colours and textures should be appropriately used to draw the attention of the user to a particular or given component. See F5 Studio’s post about web design for ordinary business
  5. Use the typeface to increase readability and legibility of the content
  6. Use defaults to reduce the burden of the user where appropriate.

These best practice of UI design base on 10 rules to design User Interface

F5 Studio web designers use the best practices of UI design for our works Also, we like the creative approach in UI design. We combine different styles to create a great web design. Do you know about latest trends of UI design styles? In this article we explaine how to use Neumorphism in User Interface Design on a business site.


  1. Not implementing a user-centred design: This part is easy to ignore whereas it is one of the important aspects of UI Design. When designing, you should keep in mind the needs, preferences,
    Problems of the users. Avoiding to do so might have a negative impact on your business and cause it to collapse.
  2. Not Learning more about the target audience: Again, this point illustrates more what we just talk about. Instead of designing with your own preferences and tastes, rather design as if you were the customer. Just think about what the customer would love, and if possible conduct a survey or interview some potential customers to truly understand what they need.
  3. Excessive use of dynamic effects: Using too much animations effect is not synonymous of a great design. So avoiding excessive decorative animations can help optimize the user experience.
  4. Not exploring further: the pressure of meeting the deadlines, and the heavy workload can make the designer avoid to explore other possibilities to get inspired and more creative before they elaborate on their design plan.
  5. Crafting too much beforehand. Especially in the early stage of design, we just want to have the right picture of the design in the minds and start work. However, this is conception is not always efficient. At times, exploring other sources can reveal us some surprising things.


In this article we briefly explained what a user interface is, we defined the term ‘user interface design’, and we highlighted the importance of a good user interface in the web development context. We also talked about the elements to include in the user interface, and finally listed some best practices to consider while designing a user interface.

If you need a professional UI design for your website, web application or mobile application, you can contact project managers.

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