What is the difference between UX and UI design

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What is the difference between UX and UI design

The misconceptions and complications involved in differentiating between UX and UI design run deep even among respectable members of the design community. Countless analogies, some as old as the internet, have been used to try and demystify this enigma. One of the oldest and probably the worst of all is that UI is like the saddle on a horse while UX is like the feeling you get when riding a horse!

It’s quite interesting to note that some even Web Development Agency executives can’t quite tell the difference between the two and often confuse them with other tradition web development services. Many a time you’ll find UI/UX design roles listed under other names and descriptions such as web developers, Web Design or graphic designers. Suffice to say, UI/UX design are more often than not buzz words that people like to throw around without really knowing what they are talking about.


Unveiling the Acronyms


UI/UX Design Agency services have been around for several decades now. The principles of conceptual design upon which they are built upon are even older. Having a workable knowledge of the both UI and UX design indeed gives a design a well-recognized employable edge. It’s thus worthwhile to properly distinguish the two from each other. We’ll help you decipher what the acronyms mean. UX is short for User Experience while UI is short for user interface.

The two disciplines are very closely related. However professionally they have very different roles in the sense that a user experience designer oversees all aspects of end-user’s interactions with a business and its products. A UI designer, on the other hand, is majorly tasked with developing the visual design, I.e. the look and feel of a business website.

UX Design Vs UI Design

Proper UX design focuses on the interactive aspect of a product with its users. For instance, the UI designer will consider where a visitor is most likely to click first on a site, how images will slide on a page and what the reaction of the user might be towards a particular aspect of the page. The bigger picture here would be that UX deals with the architecture of the site. As such you’d expect a User Experience Design agency to design the physical layout of a page as well as deciding where things go and what colours to use.

UI design, on the other hand, can be described a small aspect of UX mainly concerned with colours and typographical aspect of Web Design. UI designers concentrate more on the visual part of a website. They’ll, for instance, decide how certain buttons will look and what colours will be used.


If UI And UX Were A House

Think of a website as a house. The website coding would be like the physical frame of the house. The house’s electrical and plumbing systems deliver functionality which is like a website’s user experience – UX. The decorations and paint on the house would offer enjoyment to the homeowner and thus are like the user interface – UI. As you can see both UI and UX do overlap in their duties. Hence a UX/UI Design Agency does offer very fundamental services.

If UI And UX Were A House

Core Responsibilities of UI Designers

  1. Developing the look and feel including:
    • Branding
    • Design research
    • Developing user guides and storylines
    • Doing customer analysisTracking how responsive and interactive a site is by:
  2. Ensuring adaption to different screen sizes
    • Monitoring animations
    • UI prototyping

Core Responsibilities of A UX Designer

  1. Content and strategy development through:
    • Competitor analysis
    • Product analysis
    • Consumer analysis
  2. Wireframing and prototyping through:
    • Wireframing
    • Planning
    • Prototype testing and iteration
  3. Analytics through:
    • Goal tracking and integration
    • Analysis and iteration
  4. Execution and coordination with developers and UI designers.


Therefore, UX design is both analytical and technical, dealing with product purpose and functionality as well as overall project management and analysis. UI design, on the other hand, is more artistic and leans more to the side of traditional graphic design but with somewhat more complex roles.