How to Create An Engaging Website?

By Roman Berezhnoi August 25, 2020 269 views

How to Create An Engaging Website?

If designing an engaging website for your business, you are considering about, then this article is for you. The journey to the victory is to follow the different steps in order.

Building an engaging site is a challenging task

To have a website that genuinely responds to the needs of your customers, requirements of the search engines, requirements of the law, business goals, you will need to hire a professional web development agency at affordable prices. In short words, you should entrust the business site to web specialists.

But if you read this article, which means you are curious and you are gaining some knowledge and gathering some information by browsing blog articles. As an experienced web development team we know how it is important to have the knowledge about details and pitfalls of web development process. There are many myths, simplifications and misconceptions. That is why as a full-stack developer I decided to share some professional secrets.

These days, it isn’t enough to be a graphic designer to design a website. While many tools exist to support you in this essential step, these tools have limited options. Choosing one of these web platforms is easy, but it can’t guarantee you an engaging website. 

Creating an engaging website not just depends on beautiful templates and colourful textures, but several other components: responsive website design, marketing strategy, content, clean graphics and much more. So, do you want to know how to create an engaging website? Here are a few necessary steps to follow to successfully design your website and give your site the “WOW”; effect it deserves. It will help you to know more about how to make a good website for your business.

Define your strategy

It seems obvious, but before tackling the design of your site, ask yourself what its purpose, its utility, the object you want to achieve, etc. is. Before delving into your content strategy, it’s essential to know how you wish to market your service/brand. The primary aim is to build something authentic and more engaging. Once you’ve defined your goal, you need to ask yourself what actions you want people to take on your site. Did you create it to deliver information, or to sell your products, or to gain potential users?

Your marketing strategy is the key to the heart of your visitors. 

Choose a template according to your brand

A template is the backbone of your web design. All the online platforms provide pre-designed templates with sample content. But, to make the website more engaging, you need custom templates and professional UI/UX design. It is why you must hire a web development company to do the job for you. As we have said earlier, these platforms have limitations. It would be even more helpful if you design the website template according to your brand or services. Templates are created according to each niche, which makes it possible to choose a model that suits you with the right features. If you decide to open a site

for your cafe, you will turn to templates adapted to cafes and restaurants with an integrated contact form and menu. Each model can be previewed to make sure it matches your needs.

Define your website with everything that matters

Remember that every detail is part of the overall image of your brand—everything matters, colours, font, images, etc.

Colours: Color is one of the most reliable signals in terms of communication. According to the digital marketing experts, theme and tone appropriate to your business can boost brand image by 80%.

The fonts: Like colour, font plays a vital role in the look of your site. On average, a user reads 20% of the content that is on a page. So you have to make it pleasant so as not to reduce this figure. Traditional companies often choose classic fonts, such as Arial or Helvetica. They give a professional look and are therefore suitable for serious subjects.

Images: Images have a significant role in the appearance of a site. They help boost clicks and engagement. According to a study, visitors only retain 10% of online information. Who has enough time to go through a 1000 word article? But, adding useful images attracts the customers, and the value of your site information goes up by 65%. However, you should not drown your site under images. High-quality photos can also slow down the display of your website and do you a disservice on the SEO side.

Optimize your content

What are the keywords for which you would like to be visible on Google? Within your web pages, they must exist. Optimizing the contents is crucial for your website to be engaging. For that, you must rely on two things: to structure the content on a web page and search engine optimization (SEO).

To structure the content: It refers to the layout of a webpage. Most Internet sites use F-shaped pattern for reading web pages, because web desgners are misinterpreting it.

There is an example of a webpage with a heatmap (eyes tracking tool)
This is the common pattern, but it doesn’t the best pattern

Scanning on the web does not always take the shape of an F. There are other common scanning patterns too. The pattern of scanning depends on a type of an information which a visitor is looking for.
The F-pattern is negative for users and businesses. So, the main goal of a good web design can prevent F-shape scanning.

SEO: You have certainly heard of SEO. It is a practice that allows you to optimize your content so that your site stands out in search engines. SEO has nothing to do with visual appearance, but it makes your website readily available to everyone. Here are some elements:

  • The metadata: this is the title and description that appear in search engines. It allows you to have an idea of ​​the content that is there before clicking.
  • Image compression: it is essential that your images are not too heavy, nor too much in order not to slow down the display of your site.
  • The Alt tag: search engines scan each image to discover what they represent. The name you give this image is the Alt tag. It should not be forgotten.
  • Responsive: if you want to make your web design more engaging, the contents must be sensitive.

Most of the templates today adapt to the mobile format automatically.

Test and publish your site

Before you scream from the rooftops that you have a site, have your friends, colleagues and family test it to give you their feedback. It is essential to take the time to make sure everything is ok. While making a responsive and engaging website, we must test the spectacular website design.

  • Your links work and redirect to the right page
  • You must not make more than three clicks to access any content
  • Your site is displayed correctly on desktop, mobile and tablet
  • A page does not take more than 3 seconds to display.

The secondary benefit of hiring a professional website development company is that it has an internal testing team. The team tests your website on several platforms/software to enhance efficiency so that the site can perform well. Conduct quality assurance tests and ask for customer feedback.

Analyze and improve

You are now the proud parent of a site. But as with children, the job is not finished. We must continually improve it and to adapt to new trends. For this, you can look at the analytics side. You can then know:

  • How many views your site has?
  • How long do visitors spend?
  • What’s your bounce rate?
  • What is your conversion rate?

Even if you are satisfied with your site, the work of the web designer is never really finished. So keep an eye on the competition and take a step back from your work.

To analyse your site performans you can use Google Analytics or other web tracking tools.

Go for clean graphics

Simplicity, minimalism and linearity are the three key concepts that also dominate the web design trends. On sites, there is a tendency to favour content: these must be easily accessible, searchable, the navigation flows must be well designed, and the user must be able to find the information he is looking for in a few clicks. More and more users are choosing to connect to the Internet, even from mobile devices. It is for this reason that we recommend that you create a website that can be easily navigated even from tablets and smartphones.

Write useful content for your users

Contents are the real wealth of a website. These must be of original quality. Avoid copying and pasting from the corporate brochure. There is nothing worse than boring, uninteresting and soulless content.

Always ask yourself what your users want. Answering their questions with relevant and clear answers is your goal.

If your responses are appreciated, people will be happy to share your content on their social channels.

Keep in mind that the answers to a particular question may change over time. You will, therefore, need to be able to make changes, insert links to partner sites or simply update the company photo.

Use the share or CTA button

Call to Action (CTA) is the phrase/button that closes a post on the website or the company social profile, or a landing page. It is, therefore, a strategy aimed at conversion. Here are some possible purposes of a Call to Action:

  • Registration with the acquisition of user data for subsequent communications
  • The download of information / promotional materials of the company
  • Sale of service, or a product

Whatever goal you want to achieve with engaging website design, finding the right CTA and a UX design of button  is essential for converting and for lead generation.

F5 Studio created unique button labels for autobodyshop website that improved click rate
The good design of CTA can be seen, for example in the this web progect og F5 Studio

A successful website is not bought: it is built

A website can be defined as successful when it is well positioned on search engines, collects many visits and contacts that can turn into a source of income in the medium term. In words, it all seems very easy, but it is not by purchasing a CMS that you will guarantee this possibility. Achieving success online is not a trivial matter. Consider that a successful platform is the result of patience, stubbornness and months of work.

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