Buttons UI/UX Design: Basic Practices
Do you know, one of the most underrated components of an UI/UX design is the buttons?
In fact, buttons are the most important user interface element. It leads your customers’ to purchase, download, send, or get anything in your app or site quickly. Therefore if you design it well, you can provide visitors with the best user experience and to get more customers.
Before you dig deep to know how you should design the buttons, keep in mind that the buttons must look like buttons. Make it stand out enough so it won’t be confused with anything else.
The shape of the button
Shapes do matter, and in the case of buttons, it’s no exception. Use familiar shapes to design the buttons. The rectangle shape is more preferable and the safest choice. You can also go with square buttons with rounded corners. Avoid using shapes such as circle, triangle, or any other organic shapes, as they are not recognizable as a button to the users.
Instead of sharp edges, use rounded buttons, as they are considered to be more friendly and positive. But it is also difficult to design content around round buttons.
When you have decided upon a shape, make sure you stay consistent with it. Keep the same shape, size, and color of the buttons. Make it consistent throughout your app and web designs. Consistency is important because your users remember the details, whether consciously or unconsciously.
Dissect the button
When you design buttons, think about each element individually and choose accordingly. Keep the brand in mind while designing. Use buttons’ design that matches the products and the brand associated with it.
Shadows and highlight
Drop-shadows or a shadow underneath the button make the buttons stand out against the background. It, therefore, becomes easily identifiable as a clickable or tappable element. Shadows make the button appear raised; therefore, users easily understand that it can be pressed down.
Spacing and alignment
While designing buttons, use the correct spacing. Keep the button labels centrally aligned, both horizontally and vertically. Always keep the left inner spacing twice as vertical inner spacing. An easy way to check the spacing is to use “W.” The left inner spacing must easily accommodate two “WW,” whereas the vertical inner spacing must accommodate one “W.”
Size of the button
Your website or mobile app button must have the right minimum size. The too-small button can become difficult to tap, which can result in frustration among users, and they may end up uninstalling your app. For mobile devices, the best size is 44×44 pixels. However, the sweet spot is around 50 pixels. For desktop and laptops, 32×32 pixels buttons are ideal.
Label the buttons clearly
If your button does not provide a clear meaning, your users are sure to get confused and frustrated. A button is a user interface element; therefore, it must have a proper label or icon. If the action of the button and its label matches the user expectation, the users feel more comfortable using it. Don’t use a vague label or a label with abstract meaning; also, don’t provide enough information about an action on the button.
Put buttons where users can find them
Your app or website should have a smooth flow, and everything should be a place for the users. Users don’t like to hunt for anything, and buttons are one of them. They want each and every button at a place where they expect it to be. When you are designing a mobile app, follow GUI guidelines, because when you provide a consistent design, it saves users’ time, and user experience also enhances. On the other hand, for websites, you need to make the decision based upon various testing results.
Use icons with labels
It is always a great idea to use icons with labels. When using icons, always choose the right size and the right alignment. You can pair a checkout label with a basket or a cart; such buttons are easily identifiable by users who cannot read. Make sure that the label is also visible along with the icon. You can also use the right arrow with the checkout label, as it is more compelling for the users to proceed with the checkout procedures.
If you are using rounded buttons, make sure that you use the same rounded corner ratios as other elements; otherwise, this would lead to imbalances in the margins.
Highlight the most important buttons
Highlight all the buttons differently that perform the most prominent actions. You can use colors and contrast to keep the users focused on a particular action. Also, correctly place the buttons in the locations where it is noticeable and easily clicked. Your most important button is the call to action button. You can use colors with high contrast to create an effective call to action button. Design it to persuade the users to click. Also, don’t forget to place it on the path of the user.
Designing primary and secondary buttons
The primary buttons are those buttons that bring more benefits to the app or website owners. Therefore you should design it in a way so that it carries a stronger visual weight and is a visually dominant button. On the other hand, a secondary button such as “cancel” or “go back” buttons should have the weakest visual weight.
Buttons are underrated but are the most vital ones for the success of an app or a website. They create a smooth user experience; therefore, it must not be overlooked. When you check a design of your site or your application, make sure that it meets the users’ expectations. Also, remember that buttons are all about recognition, clarity, clicks and conversion rate. In other words it all about the website effectiveness for your business goals.
That is why it is important to know more about web design to get professional design services.