How to build the best corporate website
A lot of people think that the corporate website is a good source of information about a company and the first place for people to find out about it. Well, then why do business owners get boring and ineffective websites? And how to design a corporate website that will help to achieve business goals?
The short answer is to hire a digital agency that provides a full range of web services from research, UI/UX, brand design to custom web development, SEO, digital marketing services and this agency is specialized in designing a corporate website. But it is also very important to know a little bit more about the process of corporate website development. This knowledge will help you to make a much more sensible choice, even if you need a simple corporate website at a fixed price.
What is a modern business website?
Most people think that corporate websites are annoying web pages that focused on the company, products, or services. So they conclude that modern corporate websites need to be mobile, socially, and emotionally driven, like editorials and social media. They think that this approach makes a corporate website valuable for visitors. Many business owners share this view. However, this is only partly applicable.
Corporate websites must achieve business goals. An impressive, emotional, creative website and excellent sales are not the same things. The perfect business page creation is based on tips that will help you.
So, creating a business website is the challenge we have nowadays. To build the best business website, you should use an advanced approach that helps you to boost your business and to save the marketing budget.
F5 Studio web design and development. See the full presentation of the project on Behance
Many people mistakenly think that they need a custom website because it is ‘unique, professional, user-friendly, and SEO friendly’. In fact, custom web development means the creation of really special features or a special site. In other words, custom websites are created for specific cases. A professional web agency avoids using web builders or common templates because it is a really bad idea. But a web agency would not insist on custom web development, and they offer an optimal solution for your business.
Why do you need a business website?
It seems so obvious, and yet it is not. Although your business goal is to make money with sales, you can achieve this goal in many different ways. The website design and functionality depend on your business goals and life cycle. For one company, the main goal is the promotion of the product. For a second company, the main goal is maintenance service promotion. A third company needs to convey a brand image. What do you need?
You should write your thoughts before you can come to the next stage. It is an exciting task that helps you to discover many opportunities.
You might ask, “Well, I need to change my business website design every time my business goals change, don’t you think?”. Our answer is “Yes” for most of the cases.
The website design is not permanent.
Identify and segment your clients
For whom do you want to create your website? The more accurate you identify your clients, your business website will be better.
Identifying clients is a challenging task. It might be a little bit simple for local businesses. You need to know many things like age, income, how they live, how they buy, which their pains are, and what their dreams are. You must know what they know about these products or services. Are they experienced users or newbies?
To choose the preferred segment of your customers. Does that mean you should ignore all others? Not really. Your website should be accessible to everyone but be primarily aimed at a specific audience or a few audiences. In other words, you should prioritize. To rank audiences in order of importance before creating a corporate website.
This stage will help you to identify your website values.
Unfortunately, many companies, including the biggest ones, still provide no value to clients through their sites. Instead, corporate websites mainly exist to represent the companies on the Web to offer something to somebody. It could be said: it no longer works. Again, a corporate website is a tool that can provide maximum benefits for different target audiences. It creates a transparent, intelligible dialogue with clients, investors, and partners.
You can do it by yourself or with your marketing department. Also, you can contact a web agency that provides digital marketing services. At F5 Studio, identifying website goals and target audiences is compulsory for corporate website development.
Concept and prototype of a business website
The creative idea of your website design should be based on your marketing strategy and business goals. Hire a web designer to find a way to achieve your business goals. This approach guarantees you the best web design for your business site.
An experienced web designer will create wireframes and prototypes for you. This stage allows you to experiment with ideas and find solutions.
Use these questions to create the best business website:
- What information will visitors look for?
- Which actions will visitors commit?
- What message do you want to transmit to your visitors?
- How will the functions of your website to be work?
The web designer will create wireframes to present the information and layout and describe the user interface. If everything looks good, it is time to develop a prototype of your business site.
The prototyping doesn’t need to be 100% perfect. The goal is achieved if it is good enough to give everyone a common understanding.
You can see some examples of F5 Studio’s web design projects in the presentations of our works.
SHIPSCAR is a website that was built by F5 Studio from scratch. See the full presentation of this project
Good copywriting equals good sales
Quality content is the reason why business websites get repeat visitors and convert them into customers.
You must invest in a good content marketing service. The excellent copywriter understands your business goals and will craft the content needed to meet your target audience’s needs.
Corporate website content has to be as useful and straightforward as possible. Avoid content with buzzwords, useless photos, and videos. Reduce the noise level and give helpful content to be read.
We recommend testing your content before using it on your business website.
Also, you need to optimize your content for search engines. Research the keywords you want to rank highly in search engines for. Research the keywords you want to rank highly in search engines for. Use these keywords in your content. Avoid stuffing your content with the same keyword 500 times in a 600-word web page because it makes for a bad reading experience and could get you penalized by Google.
You can hire an SEO specialist who will help you. Also, I recommend you learn how to make content for your website that can help you to rank better.
Also, many business owners and managers ignore an About Us page importance. But it is a great source that allows you to build trust and relations with your potential customers. You can read more about that in the article How to create an About Us page that rocks
Design and web development of a business website
The web design stage works towards your website’s suitable look and feel. Keep the audience in mind when planning on a visible part.
It seems ridiculous, but you need to be sure that all these elements’ visual branding elements were used on webpages: logo, corporate color scheme, and fonts.
If everything is correct, this stage will be simple. The web development of the average corporate website will take 4-8 weeks. It depends on website functionality and the number of pages. Animations could complicate web development.
The website development can be split into two – front-end and back-end. A front-end developer is responsible for a website’s user-facing code and the architecture of its immersive user experience. A back-end developer takes finished front-end code and gives it working functionality.
Once this work is done, the content will be put, and QA engineers will test the website on various browsers and devices. Finally, you can launch your website.
The responsible web development agency will support the business website after launching it. Some bugs are possible at this stage. Also, you or your marketing department need to observe to gather information. Sometimes you need to improve some things on your website. Also the experienced web development agency offers additional services to promote your website on the Web. It can be online advertising (or PPC), Social Media Marketing, on-page SEO and off-page SEO (search engine optimization), or content marketing.
Creating a business website is a complex task requiring effort, money, and human resources. But a good corporate website can boost your business.
We hope this recommendation helps you. The right web agency will help you to invest your money most effectively. You can contact the F5 Studio web project manager.