How to improve your search engine optimization

By Roman Berezhnoi June 23, 2020 2.63K views

How to improve your search engine optimization

Are you willing to understand how advanced SEO services can help your business or startup? Well, you will get to know interesting practices about tips to enhance SEO.

SEO plays an important role in your business promotion on the Internet. Search engine optimization is a process in which your website is optimized to gain relevant traffic from the search engine results. In this article, we write about on-page SEO which is the main part of site optimization.
SEO isn’t rocket science but it is a truly challenging task.

The result of search optimization depends on many factors.
First, your SEO result depends on over “200 ranking factors” which are used by Google.
Second, your SEO depends on your marketing strategy.
Third, your SEO results depend on the UI/UX design of your website.

So, before you start to improve SEO you need to sure that your marketing works and your website is designed well for your target audience.

Don’t get confused by SEO gurus and writers, who suggest you a magic pill. For example, in this article, you can find 7 unpopular marketing tactics that are still great for SEO. The author of the article thought that unpopular methods can help you because few people use these methods. It’s manipulation. The popularity of the marketing tactics can’t affect the efficiency. The popularity of the tactic means that this guru has a lot of fans. The opposite tactic can’t be more effective because it is the opposite tactic.

You can read the article to learn more about SEO for business Is SEO worth it for your business? Misconceptions and tricks. Cost of SEO. The real SEO

Now that you have known about the definition of Search Engine Optimization here, you will be discussed the potential ways to improve your website ranking. Read the section carefully to implement these practices to make your website appear on the first page of the search engine for your target audience.

Publishing relevant content

It is imperative to publish relevant content as it is considered to be one of the most driving factors to improve your search engine ranking. Many SEOs recommend using “quality and unique” content without a clear explanation. In fact, there is no substitute for the relevancy of content, so be careful when you are working with the content of your website. Before providing content to your website, it is necessary that you research well about the topic, needs, and pains of your target audience, and fine-tune your writing skills.

You must be well versed in the specific keyword phrase that you are going to use with each page on your website. The placing of a keyword is also a potential factor in determining how long search engines will index your site. It is not recommended to stuff keywords; rather, the keyword placed in the sentence must look natural and user-friendly. In fact, it is a complex task, that is why in some cases it is better to get a professional SEO copywriting service. It will help you to understand how to create optimized content for your site.

Somebody sees on laptop the realtime report ogn Google Analytics that is showing  data about website visitors at this moment

Focusing on the internal links

Once you are done providing relevant content, it is necessary that you have a worthy interlinking on your site. So focusing on the relevant link within the text is very important here. 

It has often been observed that most people write “Click Here” rather than writing out the anchor text. This is a bad practice. 

Making an anchor text more easily understandable by users than usually also helps search engines to better understand the context of those pages. So “click here” has no such value in determining website ranking. Try to introduce descriptive links on your page by linking keywords. Descriptive links are a great way to improve your Search Engine Optimization. It also adds value to the readers.

Use the structure of a content

One of the increasingly important components of high-ranking content is its structure. What is content structure? 

Content structure or content mapping is the meaningful breaking of your single content asset into sections and subsections allowing for easier reading and more opportunities.

The main reason to use content structure is to help search engines to determine how people will find, understand, share, and use the information on a page.
The structure of content depends on the type of page. So, you should follow common practices when you create content for blogs, product pages, news, etc.

Content structure defines content hierarchies and relationships between sections, and types of content (text blocks, video, images). 

Also, you should build relations between pages of your website with internal links and anchors.
Remember about the relevancy of content when you build relations between sections or pages.

Besides the structure of content, the most influential parameter is the readability of your content. So don’t forget to use italics, heading tags, and bold whenever possible. But don’t overdo it because it is a bad impression on the readers.

To impress search engines you should implement structured data. Structured data is a standardized format for providing information about a page and classifying the page content. It will help search engines understand the content better. 

Regularly updating your content

Just like it is important to have quality content on the website, the consistency of updating content on your website also plays a crucial role in determining the ranking of your website. 

In our experience, rewriting the article (bringing it up to date and republishing it without changing the URL) can have a dramatic impact on rankings.

Andy Crestodina (Orbit Media)

So if you want site relevancy, then it is necessary that you update your content. It is one of the best indicators that your website is going to be optimized. 
You must ensure that you are keeping fresh with it every time. One of the best tips is auditing your content as per the given schedule, which can be every one month as well, and making updates as required.

Use data from Google Search Console to update your content. Real queries is the best way to know how people find your pages and how Google understands your content.

You can see search queries from Google Search Console account of F5 Studio web agency
Search queries

Using Alt Tags

On the website, there will be a lot of images and other visual content, so you must ensure that you have used the alt tags or the description of the alternative.
Most of the time, people do not pay close attention to these alt tags, but alt tags allow the search engine to understand your page and images. That is why this is essential for improving the ranking of search engines.
Also, alt tags improve the accessibility of your website.


Metadata doesn’t affect page ranking but it remains an important part of SEO. When you design your website, you will find the page containing the space to insert the Meta description in between the head tag. A Meta description is all about the contents present on your page. But one thing you must notice is that the Meta description is reviewed properly when your site is changed over time. 

Basically, you will come across two types of metadata; they are title metadata and description metadata. The most important metadata is the title metadata present on your page, which displays the page titles at the top of your browser window.

On the other hand, description, metadata is actually a textual description used by the browser in the search return of your page. Like the description, metadata will display the things that are present in your website in a brief way. A good Meta description comprises two full sentences, and you must ensure that the matter you are providing is not big enough. 

Fixing broken backlinks

The inbound links are the backlinks, and you must ensure to fix broken backlinks that are coming to your website. The broken backlink occurs because either you have deleted or removed a page consisting of backlinks. It can also occur when you make a mistake while linking a site to your webpage. 

So if you have broken link pages to which many websites are linking to, then you are losing referral traffic as well as link equality from the source.

Final words 

If you follow these practices, then you can get relevant website traffic. To understand that you make a step in the right direction to see are some of the ways in which SEO success is measured:

  • An enhancement in the engagement
  • Qualified leads on a per month basis. This is the customers who are suitable for your business and show interest in your product and services.
  • The overall trend in various queries around your business and the product and service

To get more detailed info you can read How to track and monitor your SEO efforts

If that is increasingly relevant traffic, then you are likely to increase the ranking in Google. This is the basic idea that people have about Search Engine Optimization. But to be frank, SEO is not about targeting specific keywords because there are about 3 billion Google searches made every single day. And the best option is to publish potential content that is helpful surrounding your business aspects.

So that’s all about the tips to improve your site SEO. Make sure to follow these steps when you build a website and start providing content to it. Also, you can entrust your website to SEO specialists because they have more first-hand experience in search engine optimization.
But remember that the success of SEO also depends on UX design, marketing, and other factors. That is why it makes sense to contact a digital agency that provides the full range of services. So, if you need a carefully-crafted solution for your site, you can contact us for web expert advice.

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