Why practicing anchor text is so important?

By Roman Berezhnoi April 9, 2020 421 views

Why practicing anchor text is so important?

The anchor content optimization is one of the common on-page SEO technique which remains the efficient and cost-effective way to improve SEO.

With the noteworthy exertion Google has put into distinguishing anchor content control, it’s reasonable to say that it’s still a critical positioning factor. Google’s John Mueller has affirmed the convenience of anchor content for Google to recognize the setting of a bit of content. Because it’s so perilous to over-optimize your stay content and it’s moreover critical to have, at slightest a few, expressive stay content, the following step is to recognize what sort of anchor content you ought to endeavour to secure.

You must avoid to use misconceptions that are represented as the best practice. Google use ‘weights factors’ differently depending on the website, industry, location and other signals.

There are different variations of these anchor texts and with that you will be able to figure anchor text optimization and its uses.

The different variations

There are four different variations and they are:

  • Brand name
  • Relevant to the topic
  • CTA (Call to action)
  • Naked URL

Brand name

A company’s name or varieties of its name may be a common anchor. A brand title can be combined with topically relevant or CTA anchors as well. This approach encompasses an inclination to be utilized in lattice arrangements, or for other item or company comparisons. As you see for the Moodja it makes sense to utilize the word “Logistic Outsource” as the anchor.

The example of using brand anchor Moodja website with scrennshot of Ahref backlink analysis

As you can see our client Moodja prefer to use brand anchor

Another variety could be a combination of brands together. There is always an appropriate way to use it one must follow accordingly.

In simple terms you can build relations between brands and products or services. These relantions affect the search results.

Relevant to the topic

Google recommend the content ought to be set to anything makes sense within the article and upgrades the client experience. You may have many good reasons not to listen to Google, but these recommendations work for SEO.

Use the reasonable anchor text, that describing what the user expects to find when they click the link. It helps a search engine to get a bit of context about that specific page.

There are several ways to use anchors:

  • Phrase match anchor actually is a long-tail keyword. For example, we use phrase ‘how much Landing Page cost’ to link the article page to service page.
  • Broad match contains no keywords but will contain several variations.
  • Exact match is anchor with exact keyword(s), 2-3 keywords phrase.

Screenshot from Ahref of the backlinks profile F5 Studioe web agency to show types of anchor text

The most bad way to choose anchor text is to use the keyword that has the highest search volume as the anchor text. Now you should use more creative ways to use anchors.

CTA

One need to understand the kind of words to use while implementing CTA text. It doesn’t work for SEO, but it improves user experience on your website.

Naked URL

Actually using the URL of a page is used when using references and citing

How to select optimal anchor text

First off, there is no one optimal anchor text distribution.

The complexity of search engine algorithms creates a massive obstacle to completely reverse engineer Google’s algorithm and segment out all lurking or hidden variables to identify the exact profile.

However, steps below will provide guidance, and that’s as optimal as you can get.

Target page relevance

As search engines have matured, they have started identifying more signals for determining rankings. One signal that stands out among the rest is link relevancy. It means how related the topic of page A is to page B if one links to the other. A highly relevant link can improve the likelihood of both page A and page B ranking for queries related to their topic.

Identifying keywords

Stay content ought to be chosen based on the catchphrase specialty, as numerous specialties have distinctive flag weights. A basic way to set up watchword investigation is to analyze best pages: identify each of the niche/product/service/solution.

In other words you need provide keywords research for top pages.

Categorize and aggregate anchors

This step requires a bit of manual labour, but is a very important part of the process. You need to determine which type of anchor text you will use on certain pages (naked URL, broad, exact, phrase or CTA).

Categorized each keyword will be manually based on the Anchor Text Variations above. Like many analysis in content marketing and SEO, the categories are not always clearly segment-able into groups.

Pay attention to keyword density. You may get better results by striving for a variety of more natural anchor text phrases rather than the exact keyword each time.

So you need more creativity to use anchor text for backlinks.

Final word

The above mentioned pointers will help you understand why anchor text is important for SEO the reason why you must practice it. They are essential for success of your site.

To get best result you can invest in professional services: SEO copywriting and content marketing.

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