How to Find a Creative and Catchy Name for Your Beauty or Wellness Brand

By Roman Berezhnoi May 10, 2022 388 views

How to Find a Creative and Catchy Name for Your Beauty or Wellness Brand

Health and wellness is an ancient practice that stems from Hindu, Chinese, and even Greecian traditions. And just like wellness, beauty is another ancient practice. What began with ancient Egyptians using kohl to create dramatic eyes has developed into a diverse industry that includes anything from skincare to beauty gadgets.  

Many people, including budding entrepreneurs and celebs, have launched their beauty companies, and many more are intending to do so.

The competition is fierce, and if you’re thinking about kick-starting your wellness or beauty brand soon, you’ll need to give it a strong brand identity, and that starts with coming up with a captivating brand name.

However, establishing a strong brand like Fitbit, SoulCycle, Glossier, and ColourPop Cosmetics is difficult. Many company aspirations fail because their founders were unable to create a great name that’d provide their business a better chance to stand out and compete in their sector.

If you’re struggling with finding the best name, you’re in luck because we’ve helped over 30,000 businesses unlock the code of finding good brand names, and we’ll provide you with step-by-step guidance on choosing the perfect name for your wellness or beauty firm.

Five Steps to Creating a Powerful Name for Your Wellness or Beauty Brand

Have a Clear Brand Vision

The first step in developing a strong brand personality for your company is to consider what you like your brand to be as it grows and evolves, and what you want people to link with your business.

Words have tremendous power. Every item around us has a unique name, and that name discloses meaning and conveys sentiments and emotions that serve as a firm reference for us when we interact with that item.

To properly ease clients into your company, you must first choose if you want your wellness or beauty company to be known for its bold style and excellent products, its relentless push for innovation, or its broad reach. 

Having clear ideas about everything you want your brand to achieve will make naming it much easier when using a company name generator.

After determining the key concepts that you would like your business to accomplish in the years ahead, the following step is to analyze these ideas and choose a handful that aligns with your company. These concepts will become essential components of your brand’s identity.

Create a Strong Brand Tone

Recognize that your brand’s name is only as potent as the tone it conveys. Your tone displays the genuine personality of your brand. If done well, it will attract a large number of clients; if done incorrectly, it will repel them.

Building a unique tone consistent with your company is the most effective approach to influencing how your target buyers view your brand.

So, take all the time you need to study your consumers, and learn who they are, what they do, and what they want, since this will help you decide if the tone of your brand should be:

  • Amiable and inviting 
  • Innovative and modern
  • Playful and fun

Determine Your Branding Elements

Having a distinct tone is great, but your quest for the right name doesn’t stop there since you’ll need to understand your company’s branding elements. Why? Because these are the building blocks that will allow you to come up with amazing name ideas.

With that said, take out a notebook and pen and make notes about your company:

  • Big ideas: What significant concepts does your company pursue?
  • Values: What are the values that drive your brand?
  • Stories: Does your company have a narrative that buyers can relate to?
  • Industry specifics: What unique ideas do you uphold in the wellness or beauty industry?
  • Benefits: Will your customers receive any special benefits?
  • Feelings: What feelings do you want your target audience to feel?
  • Value proposition: What differentiates your brand from the competition?

Begin Brainstorming

It’s time to grab your pen and paper and brainstorm creative, memorable, and compelling wellness and beauty brand name ideas

Although brainstorming sessions can be a ton of fun, they can also be stressful, so we recommend that anybody searching for a powerful brand name assemble their friends, family, or even coworkers. 

Assemble your team, share your brand’s vision, tone, elements, and project statement with them, and encourage them to help you create original and memorable name ideas that’d help your brand stand out.

Remember that when brainstorming, your goal is to gather as many potential names as you can, both the good, the bad, and the ugly. So don’t worry if some of the names on your list don’t sound super cool or exciting.

Test Every Name on Your List

Your brainstorming session should help you generate a plethora of potential brand names. The next step is to establish a shortlist by picking the top three to five words that meet your name criteria.

So, to assist you in choosing the best name from the list of possible names you’ve compiled for your company, ensure that you choose a name that is:

  • Memorable 
  • Sounds lovely and simple to say.
  • Tested and approved by your target customers

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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