5 UI tips that will improve your UX writing
UI design and UX writing have many things in common, and they both pursue one goal – to engage users with a product. So if you want to boost your UX writing efforts, you should get familiar with the best UI practices.
Here is a list of UI tips you may use to create winning UX copies for your project and boost conversion rates.
Keep it simple
One of the key features of effective UI design is simplicity. The simpler the interface of the app or website is, the better it works and the more users it attracts.
Since different users have different levels of digital literacy and different backgrounds, UI designers strive to create a simplistic, easy-to-navigate interface. And that’s what you should learn and use in your practice. Strive to make your UX copies simple and easy to follow, and you will achieve outstanding results.
Let’s consider an example to understand what simplicity in UI design means.
Here is a screenshot of weather website #1. As you can see, it has a rather complex design – there are lots of charts and other visual elements.
Now let’s take a look at the weather website #2. This website presents exactly the same information as the first website, but it has a clearer and simpler interface. There are no charts or any other design elements that may distract users.
Naturally, the vast majority of users prefer to check the weather on the second website – it’s easier to find the necessary information on it.
How can you make your UX copies simpler?
- Focus on the key message you want to deliver. Don’t add too many details that may distract users.
- Use simple words that everyone, including non-English native speakers, can understand. Avoid rarely used words, slang, and jargon.
- Use active voice instead of passive voice.
- Cut redundant words. For example, use the word “close” instead of “close proximity and “write” instead of “write down”.
Maintain the consistency
Another distinctive feature of high-quality UI design is consistency. When designers work on a new project, they ensure that all elements in a user interface are uniform.
Let’s take a look at the website of Monday.com. All CTA buttons on this page are blue, and all textual elements are of the same font style. It means that the UI design of this site is consistent.
How can you achieve consistency in UX writing? Here are a few tips for you:
- Be mindful of word choices. Pick one specific word and stick to it rather than overuse different synonyms. For instance, choose the word “use” and use it multiple times through the copy rather than add synonyms “utilize”, “apply”, “employ”.
- Define the tone of your writing. It can be friendly, engaging, serious, humorous, optimistic, professional, educational, expert, formal – choose the one that fits the concept of your product.
- Decide on whether you will or will not use shortenings and abbreviations.
UI designers can’t create an effective interface if they know nothing about the product’s users. For this reason, they use different research methods to understand users, their needs, and preferences and to identify product requirements.
In-depth user research allows to removes assumptions from the UI design process and replaces them with real-world data. And that’s exactly what defines the success of the product.
If you want to create a winning UX copy, you should find out who will read it. You should research users to understand what you should write about the product and how you should write it. Here is a list of questions you should answer:
- What do users value the most in your product? What features do they find the most important?
- Do users have previous experience in using similar products?
- What specific issues have they faced when using similar products? What information should you add to your copies to help users navigate the app/website?
You can be sure that user research will significantly facilitate your writing process. Once you understand what users expect from your UX copies, it will be easy for you to decide on wording and set the proper tone of writing.
Check it up
UI designers heavily rely on UI design testing tools. They use such online services as UsabilityHub and Attention Insights to test a design concept and predict how users will interact with a product. And we highly suggest you follow their example.
No matter how high your writing skills are, you should use online tools to run a grammar check and test the quality of your UX copies. As an option, you can opt for human proofreading services –visit GetGoodGrade and hire writer with a background in UI/UX. The expert will correct spelling errors and typos while also highlight the phrases and sentences that lack clarity and consistency.
Add call to action
Call-to-action buttons are essential elements of the user interface. UI designers work hard to create “irresistible” buttons of the right size, shape, and color that attract users and increase the conversions rate.
Calls to action are equally important for UI and UX. If you want to create an effective UX copy, you need to use calls to action that resonate with users.
Take a look at the following UX copy. It’s a great example of how one can use multiple calls to action to motivate users to start using a product.
How to come up with a compelling call to action?
- Use a strong command verb. Make it clear to users what exactly you want them to do.
- Focus on the benefits users will get from your product rather than the features of your product.
- Tap into emotions. Use the words that will provoke users to take action.
Here you need to think like a user. You need to define the “key benefits” and then transform them into a call to action. Let’s consider an example.
Imagine you are a user. You consider starting to use an advanced video editing app.
What do you expect from the app? You expect that the app will allow you to create high-quality videos that look like professionally edited Hollywood movies.
How should UX writers describe the product to make you want to click the “Download” button? Here is an example of UX copy that will highly likely encourage you to take action:
“Create videos and movies like a pro in no time at all. Use features like a green screen for a big-budget look without the cost or difficulty.”
That’s how it works. The better you understand users and their needs, the more compelling copy you can create.
If you want to become a better UX writer, never miss an opportunity to learn something new. Apply these five UI tips and keep learning from the best experts from different fields. That will allow you to expand your potential so you can achieve your career goals.
Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.