Essential elements of UX design

By Roman Berezhnoi November 9, 2021 246 views

Essential elements of UX design

The best User Experience (UX) designs are primarily dependent on the customers’ actions and reactions. If you intend to do your business in a digital environment, you should always take care of your customer activities. User experience design is all about how they function and feel, not how they look. Therefore, it is very crucial to assess the merits and demerits of the UX design. 

We will discuss the five most significant elements of the UX design to make clear UX design services.

Information Architecture 

Information architecture is a key element of website UX design. Information architecture is the process of organizing and labeling websites. The objective is to maintain usability and accessibility to guide the users to get information and finish tasks. The information architecture of a website helps to develop a structure to connect content with the functions of websites. 

Companies and brands avoid restructuring and redeveloping their business websites, as it requires extra effort and time. Instead of that, copying the existing website structures seems more convenient to them, but it can harm your business to a wider extent. 

An excellent information architecture UX design must include the following elements,

Organizing structure

It means how you arrange, categorize, and structure information. 

Website labelling

Website labelling indicates the method to present information in a much simpler way.

Easy-to-go navigation

Easy-to-go navigation refers to an easy browsing process that helps visitors to find information quickly.

Improved search systems 

It means the process of how the users will find the information on a website. 

This section focuses on three Information architecture elements that assure excellent UX design.

Users 

The element includes the targeted audiences, who search for specific information on your website. For startups it makes sense to design the UX of a startup website to draw some helpful insights. 

Context

Context focuses on the information and its significance that you need to show to your targeted audience. You must make sure that your message towards the audience is clear and loud.

Content

You make sure that each element of your website content, including the images, videos, and UI elements, engages the customers’ attention at every touch point. 

Information architecture is the central focus of a digital page to guide and flourish the SEO efforts. This is why website information architecture is a key of F5 Studio’s SEO audit.

Usability aligned design

Usability is one of the vital UX elements and helps the users to meet their end goals without being diverted in any way.

You must consider the KISS (Keep it Simple, Stupid) design method to create effective UX design. The central objective of the principle is to design the website interface with such simplicity that even a kid can understand at first sight. Effectiveness, efficiency, and satisfaction are the three significant features of a usability-aligned design pattern. 

Usability aligned Design, being one of the essential elements of the user experience design, ensures that the targeted audience can quickly understand your web design and interact with it first-hand.

Visually Appealing Design

Visual design is one of the essential elements of the user experience design that impacts the process and first impressions of the users. It plays a highly functional role as one of the elements of user experience design through images, videos, graphics, layouts graphics, spacing, colors, etc. Visual appeal makes the design more aesthetic as well as interactive. 

As per the latest user experience trends, it is best to avoid designing an overcrowded interface, whereas, flatter design is more acceptable. You need to consider elements like line, space, negative space, volume, texture, color, and value. The factors that you need to follow while creating a visually appealing design are unity, hierarchy, balance, contrast, dominance, scale, etc.

Interaction oriented design

The core objective of the interaction oriented UX design is to maintain a clear interaction between users and products concerning the feel and aestheticism. To be more precise, interaction oriented design works on the users’ behavior and personalizes the User Experience accordingly. These UX design principles are consistent, perceivable, predictable, and learnable to a greater extent.

The main rule that works while using the interaction design principles is to make things more simplified and transparent for users. The four prime components of a well-thought interaction design are,

Words

Call-to-action buttons are inseparable elements of user experience design. The words you will use for each button must be simple and clear to the audience, and most importantly, actionable. Users need to understand every single word to take action accordingly.

Designing touch points

The UX design should adapt to the needs of every channel and platform like an app, a desktop website, or a tablet. The User Experience design should meet the needs of all channels and platforms. 

Visual presentation

Visual presentation scales down to the uses of images and icons that imply the true essence of the words. The design style is an important part of website UX design. You can read about using Neumorphism in website design.

Response 

The response section shows how quickly and smoothly the users’ action gets registered. If a user clicks on a specific button, the result will be out without any delay. 

The feedback system is another major plus-point of interaction oriented design. You need to emphasize interaction as one of the essential elements of your user experience design. 

Planned User Research 

User is the crux of any user experience design. This is why planned user research is one of the fundamental elements of user experience designs. An effective UX design begins and ends with its users only. 

It is a must to know your users’ behaviors, likes and dislikes, choices, objectives while working on any UX design services, and it is the only method to tune with their needs and demands. Thorough user research discloses how your products or services will function in the real world with real humans. You need to keep your user demand always in mind and create the design on that basis. 

Three types of research metrics are the most prevalent to consider while working on User Experience designs. The research processes are, as mentioned below,

Descriptive

Descriptive research focuses on the situation or the series of events. In the context of observations, interviews, and field studies, the descriptive research processes do the best.

Relational

Relational research finds the relations between different variables. It is most in use in field studies, observations, and surveys.

Experimental 

It detects the causes behind a situation or a series of events. Mostly controlled experiments use experimental research metrics. 

Here are some other metrics to help you in business and create user experience designs based on your users’ requirements. 

Prototypes 

Prototyping implies an evaluation of the prototype with the targeted audiences to understand how a UI (User Interface) looks and behaves in a real-world case. A prototype offers you a clear idea about how a specific product, application, or website responds to user inputs and what improvements you can add to the design to make it practical.

Research metrics of success

Any research fails if you can’t measure the outcome. It is necessary to assess the user experience design to enjoy a lucrative result from the research activities. 

Here, we present two ways of measuring user experience design success – Qualitative and Quantitative.

Qualitative methods use click-through rates, conversion tracking and deliver an analytical presentation of user behavior. On the other hand, quantitative methods include a thorough assessment of user ability to map the user experience and their potential to complete a range of tasks. It is important to use a balanced combination of both quantitative and qualitative metrics in website UX design.

Final Takeaways

A well-developed user experience design is all about making the website more accessible and understandable. UX designer needs to offer such a design that will not misguide the users in the course of the intended actions. The elements of the user experience design mentioned above are the basics to guide you to reach the success point in the online space. An improved UX design boosts online traffic, conversion rate and company revenues.

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