Google ads and how it works

By Roman Berezhnoi April 14, 2020 308 views

Google ads and how it works

In some specific cases business owners want to increase website traffic in a quick way. It is possible. Here we’ll be looking at Google Ads. 

In some specific cases business owners want to increase website traffic in a quick way. It is possible. Here we’ll be looking at Google Ads. 

Google Ads is the really quik way to drive a traffic. There’s nothing to hold up for your new site to work its way naturally up the rankings. By utilizing paid search you’ll lead to speedy results.

Let us understand what is Google Ads and how they work.

What is paid search?

online advertising is the term we utilize for publicizing inside the postings of a search engine. These regularly show up at the beat of a SERP or to the side, and progressively see increasingly like natural comes about.

Google isn’t as it were search engine where you’ll do this; Bing moreover runs its claim advertising network, called The Bing Network. Also you can use Facebook Ad and others. You can learn more about online advertising to go around it on our PPC services page.

What is pay per click ads (PPC) and why do you would like it?’ and for the purposes of this piece, we’re aiming to utilize Google Ads. Let’s take a see at how it works.

Few principles of Google ads

Google Ads is the ad platform that allows you to target your audience, choose keywords, create ads copy and delivery your ads via search results.

The more you pay per click, the more likely your advertisement will show up within the SERP comes about (which is why paid look is frequently alluded to as PPC, which stands for Pay-Per-Click). However, usually as huge as it may be, unlike other real-time bidding models, it’s not fair the most elevated offered that’s taken under consideration. To decide how tall your advertisement shows up up the SERP and whether it’s appeared at all, Google uses ‘Ad Rank’. In short words Google evaluates the quality of landing pages. So it is important to get professional web design services and website development services to get a good rank.

A girl is standing in front of advertising wall that symbolize how ads work includes Google

The meaning of Ad Rank

Ad Rank is a metric that Google determine the order in which paid search ads are displayed on the SERP. The ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position. The bid isn’t main factor.

  • The quality of your ads and landing page (reflected in your Quality Score). I wrote about a quality of pages above. Also you need to pay attention to a quality of ads.
  • Set of characteristics that depends on things like the topic and nature of a search, location, and user’s device type.
  • Search context, counting the inquiry,  the other ads and search results.
  • Ad extensions.
  • Settings of ad campaings affect Ad Rank too.


You pay Google Advertisements each time your advertisement is clicked. The cost you’re willing to pay for each press is called cost-per-click (CPC). You can choose a greatest offered sum, and in case you select the programmed alternative, Google chooses the offered sum for you inside your budget, and hypothetically brings you the foremost clicks possible within that budget. There is additionally another less common choice called taken a toll per impression (CPM). Usually where you pay the search engine for each 1,000 times your advertisement shows up on the SERP. The client doesn’t have to be tapping through.

You’ll be able select between either method – The time it takes for Google Advertisements to see at all the pertinent sponsors offering for a look term, choose whether there will be an sell off or not, hold that sell off, work out which advertisement offers a blend of most elevated most extreme offered + quality score and at last serves that advertisement on the comes about page, is the time it takes for somebody to sort a look term into Google and get the comes about.

On Google Ads home page in UK you can see that's PPC is a way to grow your businees. You just need to registrate and to start your ads campaign.


Online advertising can’t affect SEO. But you can colletc useful data that will help you to improve your SEO.


Google Ads isn’t easy to use. Of course, you can read their Help Center, blogs and guides or to see video tutorials, but it doesn’t mean that you will create successful ad campaign. There are many pitfalls. Also, you can’t start with a little budget to receive additional knowledge and practical skills. Now PPC specialists begin under the mentoring of experienced persons. So, it takes time to become PPC professional, although many business owners often try.

That is why you better contact a PPC specialist or a digital agency to get advice about online advertising.

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