Gravity Forms Review

By Roman Berezhnoi March 31, 2022 464 views

Gravity Forms Review

If you want your customers to contact your business by using contact forms, quizzes, and surveys, you need a form builder for your WordPress website. There are many plugins available for beginners and professionals, one of the well-known ones is Gravity Forms.

Gravity Forms is a premium WordPress form builder plugin. It helps to create different types of forms and place them on your WordPress website. Using this plugin, you can create any type of contact form without much hassle.

Features of Gravity Forms plugin

Gravity Forms comes with features that you can use to simplify the creation of contact forms on your website. 

Drag and drop builder

A drag and drop builder simplifies the design of your WordPress forms.

Dedicated Gutenberg block

Allows you to use Gutenberg blocks.

Forms import/export

Using Gravity Forms import or export functionality to create new forms quickly. You can also take a backup of form files using this plugin.

Multi-column layouts

This plugin allows you to create a form with multiple customized columns. Also, you can drag fields to add new columns easily.

Custom form CSS

In case you want to add custom CSS to your WordPress forms to make them fit your website’s design the Gravity Forms plugin allows you to do that easily.

Conditional logic

Gravity Forms also supports conditional logic, which means that you can choose to hide or display fields, pages, or sections based on user selections.


This plugin comes with an open REST API that can be used to create custom workflows or form integrations.


It also supports calculations within the form fields using predefined formulae.

Dynamic field values

You can also populate dynamic field values to help users in filling your WordPress forms. 

An Array of form fields to choose from

Gravity Forms supports more than 30 form fields and it allows you to use different types of fields for your website forms. 

File uploads support

With Gravity Forms, you can add a field with which the end-users can upload files of specific formats and send them to your server.

Shortcodes to display forms

Shortcodes for WordPress forms allow you to add the forms wherever you want on your website.

User Experience

“User experience” means things like how easy it is to create and design your forms, what the interface looks like, how well it’s integrated with the block editor and more.

In terms of user experience, Gravity Forms is quite good, especially after the complete interface redesign in Gravity Forms 2.5.

Unfortunately, Gravity Forms has you start from scratch because it doesn’t include pre-built form templates. So you’ll need to get started from a blank canvas. You can, however, download form templates from the Gravity Forms website — it’s just not as convenient because you need to upload a JSON file to import each template. Not a huge deal, but it’s nice to have a basic template to work from, especially when someone just getting started with a plugin.

List of Gravity Forms add-ons

Gravity Forms MailChimp

This add-on helps you sync your Mailchimp account with forms created using the Gravity Forms plugin and then send leads to your marketing list.

Gravity Forms WooCommerce

It is well-known as the Gravity Forms Product Add-ons extension. You can link products in WooCommerce to forms using this extension. Similarly, it helps in creating different types of forms, be it those containing conditional logic, user input prices, or pricing fields, for your products. 

Salesforce for Gravity Forms

This add-on is meant to connect Salesforce CRM with WordPress Gravity Forms. You can integrate this add-on to add/update form submissions automatically into your Salesforce CRM account.

Gravity Forms Hubspot

This add-on allows integrating Gravity Forms with Hubspot CRM to manage various business processes and manage relationships with your customers. It allows you to send new form data directly into the Hubspot CRM dashboard. With every form submission, it will also create a contact record automatically in the CRM.

Gravity Forms Stripe

If you use Stripe as a payment processing platform, it will be easier to use its integration with Gravity Forms. Using the Gravity Forms Stripe add-on, you can easily integrate any form on your website with Stripe to start accepting payments easily. 

Gravity Forms Zapier

Using the Gravity Forms Zapier add-on, it becomes easier to connect WordPress forms with more than 2,000 services and applications. 

You can also integrate Zapier with both existing or new forms created for your WordPress website.

Gravity PDF

Gravity PDF is an add-on that you can use to generate PDF documents for every Gravity Forms entry. Also, this add-on allows to personalize the look and feel of the PDF by including a header, footer, and a company logo in it.

Gravity Forms User Registration

Using this add-on, you can easily set up the process of user registration on your WordPress website via Gravity Forms. Also, Gravity Forms User Registration add-on can be synced with both new and existing forms on a website. 

Gravity Forms Import Entries

If you need to import data into your Gravity Forms, look no further than the Gravity Forms Import plugin to simplify this process. The add-on allows you to import data via a CSV file and map the columns to the correct form fields. 

Gravity Forms reCaptcha

You can handle spam form entries with ease using the Gravity Forms reCaptcha add-on. It uses the Google reCaptcha version3 to protect your forms. This add-on is quite easy to integrate with forms. 

Gravity Forms Quiz

A quiz on your website can be a great way to make your site interactive, engage your visitors and understand their needs. Gravity Forms Quiz add-on allows you to add interactive quizzes. It is meant for creating quizzes that are graded or scored automatically with form submissions.


Overall, picking Gravity Forms really depends on what you’re looking to do with your forms. If you want to create more advanced types of forms, you should use Gravity Forms. By advanced forms, we mean forms like surveys, frontend content submission forms, payment forms, advanced lead capture forms, and others. Gravity Forms is better and more flexible for advanced form creation than other plugins. Gravity Forms has more built-in integrations

Gravity Forms can certainly handle basic contact forms, there’s no reason to pay $59 for Gravity Forms when Contact Form 7 does the same thing for free. But if you just need a solution for basic contact forms, it’s a no-brainer to go with Contact Form 7. In fact, the Contact Form 7 functionality is enough to create the forms on many business sites.

As a final note, use Contact Form 7 if you only need basic forms because it’s a great plugin at no cost. But for more advanced forms, go with Gravity Forms because it’s cheaper and a bit stronger when it comes to integrations and extensibility than other plugins.

Hope this article helps you to understand, that creation forms on WordPress sites have specific nuances. If you are a low-tech person, it’d be better to contact a web agency to order professional WordPress development services.

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