The success of a website also depends on the right choice of its domain name. When purchasing a domain name, one shouldn’t be attracted only by its nice and memorable name but also but its possible dark past. Experienced webmasters especially those that specialize corporate websites development advise to look at the history of the domain before making your right choice.
Ready to get a wide reservoir of new, useful information on this topic? In this article, we will guide you through the important point to consider before you purchase a domain name.
What is domain history and What is dangerous?
Let’s imagine a situation in which you bought a domain you liked, started filling your pages with useful content, promoting your website and after a long time, you see no result.
One possible reason might be that Search engines do not fully or partially index your resource. Another important point to note also is that an available domain name does not mean that nobody used it before. Some owners simply forget to extend the deadline, others deliberately abandon their web-projects that fall under the ban or sanctions.
WHAT TARNISHES THE BACKGROUND OF A DOMAIN NAME
- problems with page indexing as a result of posting non-unique content or past spamming links;
- filters from search engines that worsen ranking;
- negative reputation among Internet users;
New domain name vs Old domain name. What to choose?
Many SEO specialists follow their theories and concepts as Domain Age or Domain Authority. But you need to know a simple thing about old domain name, they have a history. A history of domain name is a number of search signals which were collected by search engines. These signals can have positive or negative effects on a website ranking.
You can buy new names without any history – this is how you really start your business from scratch without the fear of unpleasant surprises in the future. It seems a simple and convenient solution, especially for beginners.
However, in case you decide to purchase a used domain name, make sure it has an impressive reference profile and age, plus a good history that will allow you to easily take top positions in Google.
All domain names fall under the following classification:
Without history – it means that the name of the site never belonged to anyone. This is a blank sheet to which you add everything you want. It is basically the cheapest.
With a good history – the domain has an excellent trust (the level of trust of search engines), quality resources link to the site.
With a bad history – the name is in the “blacklist” of Google, you will have a lot of headaches due that domain name.
Web.archive.org – time machine for each website
Do you want to check the past contents of the site you are going to buy and see graphic images in different time periods? To do this, you should use the service mentioned above, which stores snapshots of almost any resource (at the time of writing this material, there are 362 billion pages in the database).
The principle of the analyzer is to save a copy of the site during indexing. In this case, the story includes pictures, text, styles, pages – this is a full-fledged archive of text and HTML information.
The action algorithm is extremely simple:
- Go to Web.archieve.org service .
- Enter the URL of the domain name you want to check.
- Learn the past of the site.
Web-archive allows you to check the age of the domain name, as well as to assess how close its subject matters to you. Based on the data obtained from the Web-archive, you can easily find out if you should purchase it or not.
How to check that the domain name has not been registered before?
If the address you entered is not used by anyone (and previously did not have a host), then you will see the following picture:
This option is ideal for those who want to become the owner of a fresh, 100% pure domain.
Attention! Web-archive made copies of all more or less popular sites from the end of the XX century. However, scarcely visited resources with a new domain name might not have been considered.
Determine the visibility in search engines
Your goal is to study the visibility of the domain in search engines.
It is better to check the history of the domain in two stages:
- Name audit
Try typing in the search box the name of the resource without a domain zone and with it. Ideal if in the end you got a large number of results, and the domain itself by name will be in the first place.
Important! However, please note that there may be no information even on the URL of the domain name. This happens when the project was on it for a long time or it never existed at all.
- Through services
It is extremely important to study the position of the domain. High performance increases the likelihood of successful websites promotion in the future. Pay attention to all search traffic, top queries and their fall.
A great tool for this will be a multi-functional SEO platform “SEMRUSH”. To work with it, no special knowledge is required – even a novice can get important information about the domain here.
Next step: Study the reference profile
A site with spam or dubious links is not the best purchase for those who crave rapid development and growth. You are lucky if outbound and inbound links are missing. But what to do when they “decorate” the project?
Be sure to analyze the links using the services of Ahrefs.com and Majesticseo.com. You can also use free Google Search Console.
What to consider:
- the number of pages linking to the site;
- spam in the anchor list (without a direct entry of information and commercial requests);
- lack of questionable resources;
- the quality of websites with backlinks (high attendance and indexation, minimum advertising).
Caution! Signs of sanctions
Search engines punish resources with sanctions for non-unique or re-optimized content, cheating, poor-quality links, an abundance of advertising, etc. The history of the domain can show the signs of sanctions in the form of a sharp decrease in traffic.
To check the availability of a filter from Google and find out the causes of the problem, use the Fruition service. Its disadvantage is the mandatory registration and serious limitations in the free version.
Let’s sum up
It is not necessary to make a purchase, to complete the verification and analysis of the domain history. After all, a dubious acquisition is filled with further large financial and time costs, and even hard work on a project with a bad history will not guarantee good results.
Many webmasters get tired of fighting ghost dragons in the form of sanctions and dislike of search engines. They just throw a project without prolonging the domain, which, by the way, goes into the next hands.
Of course, the ban and the filter can be dealt with. But why should one stress themselves, if there is a chance to immediately buy a “successful” domain name?
On the other hand, a domain name with good history in your topic or same industry can help the new website to ranking. You can consult F5 STUDIO web development specialists.