Pros and Cons of Google Tag Manager

By Roman Berezhnoi April 2, 2020 483 views

Pros and Cons of Google Tag Manager

As a website owner or a digital marketer you may have heard of Google Tag Manager. What is it? How can it help you to make your website better?

Google Tag Manager, or GTM, is the foremost common JavaScript tags (marketing tags or snippets of code or tracking pixels) administration arrangement right now in use. It permits you to combine all of your tags in one place rather than having to difficult code and to troubleshoot each one exclusively.
The simplified scheme goes like this: User’s actions on your site  -> Google Tag Manager with JavaScript tags, triggers, variables were implemented by GTM -> Web tracking tool reports (Google Analytics, Facebook Pixel are most commonly used today).

We can offer more bits of knowledge about GTM before you deside to implement it on your site.


Google Tag Manager is free.

It is easy to implement GTM on a website. You can find a lot of guides, blogs, and other assistance points online to help in setup and execution of GTM. But it can be difficult to use GTM  without some technical knowledge and codding experience. It’ll be easy for experienced web developer.
Pro-tip. If you non-tech person, ask a web developer, who built your site to implement and to set up GTM. Because this web developer knows specifics of your website.
In a professional web development studio you will get website development services including web tracking tools implementation.

All third-party code is in one place and you can handle it in few clicks.

You can track all (almost!) events like PDF downloads, form abandonment, outbound link clicks, button clicks, scrolls. GTM is great tool to implement complex enhanced ecommerce product and promotion tracking.

GTM has a preview mode with debug features so you can see what’s working and what’s not before you start to collect data in reports.

GTM works with different web tracking tools, not fair Google products.

There are different levels to get to while that can be allowed to manage tags and triggers.

GTM has a straightforward interface that makes a difference direct setup. Including unused labels can take fair minutes, particularly for common labels like AdWords. All it requires is recognizing data, any factors required, and what pages you need to trigger the tag.

GTM gives you the capacity to customize as required.

Google Tag Manager working space on the laptop screen

Image source

Do you like test your CTA and other elements of a webiste? GTM allows you to test out almost anything you want.

GTM may help your site load faster. But it doesn’t mean that you can use a lot of tags.


Unfortunately, you must have technical knowledge and an experience, even for the basic setup.

You may likely require an experienced web developer to set up GTM, as that does require extra setup exterior of putting the code. While Google does give direction on starting setup there are many pitfalls. In some cases, a paid web tracking system may superior suit your needs.

For complex tags, you will likely need a developer with knowledge of how the website was built. Also, there is a problem, if your site was built by non-experienced developer. That is why, you should hire professional web developers, otherwise you to spend more cash than you expected.

GA and GTM permits you to ‘track’ the esteem of a change, in any case the default usage of typically a hardcoded number without really evaluating the quality of the lead based off the data that you simply have almost them. For case, in case somebody fills out your lead shape, you’ll be able track that with a esteem of $100, in any case, it doesn’t take under consideration on the off chance that somebody enters a garbage mail address, never opens your e-mail, or isn’t a qualified lead.

GTM helps you to collect the broad-based data and generally picture of your site execution and comes about, in any case, it misses a part of the point by point subtleties that can assist you superior make and oversee substance. Often it is hard to interpret the information in reports to use it for marketing purposes. In other words, you still have to hire professioanl UI/UX design services to achieve the new level of your website.

If you need specific data it is better to use a paid system that may better suit your needs.

These above-mentioned pros and cons will surely give you a better insight and will help you distinguish better with these pros and cons. To know more about Google Tag Manager you can find out more information on blog If you need professional service contact experienced website development agency.

Contact us:

Thank you for your message. It has been sent.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.