Additional ways to speed up WordPress website

By Roman Berezhnoi July 30, 2020 1.03K views

Additional ways to speed up WordPress website

Our WordPress development process includes the speed optimization, so clients get the optimized websites. But the truth is that even being a fast website, it is possible to use some additional ways to make your WordPress website running faster. We would be happy to share our experiences with you.

Why do you need to increase your WordPress site speed

Loading speed is not something that worries only Google. Other companies in the sector, such as Microsoft, Alexa, recognize how important it is to have a website that loads fast. But it’s all about user experience. In some cases our clients noticed 40% increase in website goals conversion. So, you should determine the need for the additional investment in your website. 

There are many more points to consider to improve the loading of a website, such as reducing the number of https requests, replacing PHP code with HTML, preloading images, text, etc. There is no single formula applied to speed up a WordPress site to obtain a 98/100 score.

Choosing a good hosting

Choosing a good hosting for your WordPress site is the pillar from which you can build the stability of your websites and make loading fast without neglecting important factors such as security and accessibility. There are many good hosting companies with more and more serious and professional proposals to host websites.

You must spend time investigating what services your web project requires and then analyze the proposals that the different hosting providers offer you, evaluating their experience in the implementation and optimization of their servers so that Word Press runs in the best conditions.

Always bet on providers that dedicate efforts to enhance WordPress, and that gives you the necessary support when problems arise. There is a lot of debate regarding whether to host a WordPress project on a shared or dedicated server. Numerous WordPress installations can coexist on shared servers without some negatively affecting the others.

Also hosting affect your SEO. Many people know that a site speed is a ranking factor. But a site speed is a minor factor. The main reason to choose a good hosting is crawling of your website. If your server overload, Googlebot won’t crawl your website or can’t crawl in best way. So, Google can’t index new pages or updated content. You need to pay close attention to time to first byte (TTFB). This technical aspect might affect your website significantly.

So, as you can see, the choosing of a hosting is important. Various options for how to find a good hosting may therefore you need to be considered. You can start your research from non-EIG hosting providers.

Use a quick theme for WordPress

The themes are the identity of your website; without them, you would go back to the past, where there were few content managers and just a couple of layouts or templates. Now numerous sites offer quality templates (WordPress themes) and free. You can also get them quickly from the WordPress dashboard. They are free and easy to install on your website with just one or two clicks. A lot of people ask about premium themes, so we wrote the post Should you buy a premium WordPress theme? to answer them.

Choose topics that cover all the fields or sections you need for your website, that go through regular update processes, which are responsive so that they adapt correctly to any device on which your website is displayed. Commercial themes are an important bet that you should not neglect as there are good developers who regularly publish quality themes that meet the necessary requirements of usability and accessibility. It is important that you analyze the needs of your project well and do not fall into the trap of showing more information, modules, widgets, etc.

To build the best site for your business with F5 Studio website development services we prefer to use own theme. So our clients avoid troubles and additional costs after the project finishing.

The photo of a monitor with WordPress code Registers a script to be enqueued later using the wp_enqueue_script() function.

Manage cache with plugins: only the necessary ones

Currently, it is no longer debatable that a cache plugin is totally necessary and indispensable on any WordPress website. If you want a WordPress installation to go fast and have a good WPO, it is necessary to start with an effective cache system, and from there, we can implement other techniques and actions that allow it to load even faster.

WordPress cache plugins usually work as page caches. There are many cache plugins for WordPress, but obviously, some are better than others. That is, some are more effective and have much more functionality than others. This is one of the strengths of WordPress acceleration: the load times. They are improved by caching the content of your website. Plugins like W3 Total Cache and WP Super Cache help you to cache content very easily, quickly, and with immediate results. Plugins by themselves do not necessarily slow down the loading of your website.

Updating the database is essential

This is another aspect of WordPress maintenance that users most often overlook: doing regular maintenance of database records in use. What does this mean? Basically, most of them focus on working with their website and leave the maintenance of records generated by comments, plugins, pingbacks, etc., for a future moment that often does not come.

The database is getting fatter, and there comes a time when the queries that are made are slower because the request takes more time to complete when having to filter more data from table records in the database until finding the requested data. Optimizing the database and all the necessary credentials are as important as making regular backups. It must be done frequently.

Plugins make this task quick and easy to carry out even by the most neophyte of users. Keep WordPress installation, themes, and plugins updated will not only enhance the speed considerably but also improve functionality and stability.

Select the correct file format for your images

Use PNG only for images with text or if you need a transparent background. GIF files truly slow down the loading speed. Either minimize it or remove them completely. Make sure there are no 404 errors while rendering the website pages. It hurts the loading speed. Organize a new, resized version of the original image and use it instead.

However, it is tempting to display a large amount of content on each page; you should try to keep the page size to a minimum. This is even more crucial for mobiles. Having to load a 2MB site via mobile over a 3G connection. Never scale images on the fly in HTML. Set a thumbnail of the image you need with the exact dimensions that will be used on your pages.

Follow these tips and you will be able to increase the speed of your WordPress site. Of course you can contact WordPress experts to get advice about your site.

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