Understanding and improving the bounce rate

By Roman Berezhnoi June 30, 2020 215 views

Understanding and improving the bounce rate

Every Internet marketer hates bounces and every site owner wants to reduce a bounce rate. Many people think that a bounce rate affect ranking a website. But, is bounce really bad?
Let’s start from a definition of a bounce rate.

Definition of a bounce and a bounce rate

Many people think a bounce is a one-page visit.
Google Analytics Help describes a bounce in this way:

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
The bounce rate means the percentage of visits that were one-page visits. How are bounce rates calculated: the number of one-page visits divided by the total number of visits on your website.

Google Analytics Help

So a bounce really means a one-hit session.
The one case is a visitor find information on a page and left it. The other case is you added video on a page. You may see high bounce rate in Google Analytics report. You can set up events as a goal conversions in Google Analytics to reduce a bounce rate on your website.
As we can see bounces just a specific term that helps you to understand the user behaviour on pages of your website. Also it proves that a bounce rate can’t be a ranking factor.

Do you think Bounce Rate is important?

The significance of bounce rates relies upon the kind of page and the traffic source.

The cases when bounce rates are very important:
The page is a business page, web-based business item page, or any page where the guest has a business purpose, for example, greeting pages, landing pages, and administration pages.
The traffic was paid for PPC or paid social.
At the point when traffic is costly, the bounce rate is an estimation of waste.

The case when bounce rates are not important:
The visitor got enough information on a page. So, 100% bounce rate isn’t a problem if visitors don’t need anything else and to click to move on a next page.
In other words the importance of a bounce rate depends on goals of a page.

Methods to check bounce rate to get helpful information

The first step in attempting to follow your bounce rate can be found in Google Analytics. At the point when you sign in to your Google Analytics profile for your site, you are welcomed with a normal bounce rate. Here are a few elements you can gain from your site bounce rate through examination:
Traffic sources: Look at the traffic sources that have carried visitors to your site, including their particular bounce rates. From this data, you will have the option to see your top referrers, most grounded social referrers, and what the most noteworthy skip rate is at traffic source.
Specific pages: Look at the percentage of people who didn’t click through to subsequent pages when that page was the landing page (it means that page is a first page of the visit).
We recommend you to avoid to look at a bounce rate of the entire website. Because the average values are always the least meaningful. But it can help you to identify reasons of accuracy issues.

Somebody checks report in Google analytics to identify the bounce rate of sources

The bounce rates are never really accurate. All traffic is underreported because only one out of every odd guest acknowledges treats, particularly in the GDPR era. But bounce rates have explicit issues, beginning with the Analytics break. If you remain on this page for 31 minutes and the snap, you are recorded as a ricochet, even though you may have been overly locked in.
30 minutes is the default meeting break period. You can change this in Property Settings > Tracking Info > Session Settings, however that doesn’t generally tackle the issue.

What’s the reason the bounce rate is 0%?

The bounce rate is a one-hit meeting, not a one-page visit. So if there are two hits in the same spot, there’s no bounce, regardless of whether those hits happen the second the page loads.
There are two explanations for this:

  • Analytics following code is on the page twice.
  • An occasion is being activated just after the page loads.

What’s the reason the bounce rate is 100%?

The reason for the 100% bounce rate is either a bot or because you have a one-page site. In case if your landing page is long and your route sends guests down to explicit areas, at that point, the URL in the location bar doesn’t change as the guest utilizes the site. Your bounce rate will be 100% because each visit is only one page. Your site is awful for both Analytics and SEO.

What is the better bounce rate?

Various factors figure out what a “good” bounce rate is. Things like your business type, industry, nation, and the sorts of gadgets your guests are utilizing all impact what a decent normal would be for your site. Each site and industry is extraordinary, so there isn’t one single rate or metric to take a look at. Rather, organizations should contrast their destinations and other comparable locales and enterprises.

  • Ecommerce Websites: The bounce rate should be 20-40%.
  • Easy Landing Pages: The bounce rate lies between 70-90%.
  • Web Portals: The bounce rate must be 10-30%.
  • B2B sites The bounce rate should be between 60-70%.
  • Web Content Sites: The bounce rate should be between 40-60%.

Depending upon where your sort of site falls inside that range, you should focus on that scope of Bounce Rate.

How would you improve the bounce rate?

There are things you can do to reduce your bounce rate.
However, we should initially concentrate on certain things that you should avoid, because these things might be harming a bounce rate of your website.

Some negative factors which increase a bounce rate:

  1. Pop-up promotions, reviews, music, or spilling video.
  2. Presentation page structure.
  3. More loading time of pages.
  4. Promotion and presentation page messages.
The screenshot og a page of Google Tag Assistant in Chrome sore that you can upload to check Google Analytics implementation.

Methods to Improve a bounce rate:

  1. Construct a clear menu with visible navigation (read about How hidden menus hurt revenue).
  2. Make your content user friendly. Use attractive headlines. Make short, easy to read paragraphs and content sections. Add images and videos to draw visitor’s attention.
  3. Improve click through rate. Use call to actions to invite visitors to make actions on a page.
  4. Use links to another pages to help visitors to get more information. Also in this way you can improve SEO. 
  5. Link low bounce rate pages to high bounce rate pages. In this way you can reduce average bounce rate of a website.
  6. Optimize page load time. 
  7. Make pages mobile friendly.
  8. Check the bounce rate for browsers to sure that your website works well in the different web browsers.


First, you need to identify is a bounce rate important for you. Second, to check Google Analytics code implementation to exclude tracking issues. Third, to dig deeper to identify which pages and sources have the high bounce rates.
Use our recommendations to reduce bounce rate. See from visitors perspective to find issues on pages.
To get the advice for your website you can contact F5 Studio conversion marketing specialists.

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