Tips to build an effective business website for start-up companies
When it comes to creating a business website that boosts conversions and generates revenue, many companies, especially startups, continue to struggle. The problem is people ignore important factors that affect a website’s efficiency.
It’s still a common mistake for many business owners to focus on a design that looks good rather than one that maximizes their ability to generate leads. After they launch their websites business owners spend money on “doing SEO”, “digital marketing” to generate leads. In fact, you need to spend money to promote your business and website. But it doesn’t mean that you should spend money to fix web design mistakes that you have already paid for. You can avoid these mistakes in the early stages of a business site design.
F5 Studio’s team that specializes in custom web development for startups collected the positive experience of our clients to share it. If you follow the tips you can dramatically increase the amount of traffic, leads, and sales your startup website produces.
Know your target audience
“Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy
People are inundated with massive amounts of information each day. They are information overloaded. And if you want to make an impact, you need to make your site feel more personal. Your website visitors must feel like you are speaking to them on an individual level.
How to make your site more personal? Focus on your target audience. Study your consumer in detail. Clearly define your positioning: What and for Who? Know the buying process of consumers.
One of David Ogilvy’s great advertising guidelines is based on the fact that if you don’t know who you’re writing for, then you’ll just be faking it, and that will lead to more problems than you can imagine.
The same is true for a business website design.
You’ll never be able to create an effective website if you ignore the following:
- Who is your customer?
- How that person thinks
- What that person needs
You can entrust this part of the web project to the UI UX web design agency or web designer because it’s the most tedious part of website design, but it’s mandatory.
Knowing what your target audience wants, what they need, and how they think, will help you design an effective business website to influence and achieve the ultimate goal: to sell.
Pro-tip. Read Ogilvy’s books.
Set your website goals
Website development for businesses especially for startups provides information about your company or is a direct platform for e-commerce.
Before creating a website, it is important to identify the main goals for your website because it will help to determine website design, website functionality, and website content.
Knowing what you want to do with your website is important because when you move forward, it will guide you to develop further.
If you need to have more features a website will be more interactive. But if you just want to provide detailed information about their products or services, business hours, and location, your website can be simple. If you create a website to engage your customers with contests, coupons, discussion boards, and much more, you need to implement some specific features.
If you don’t accept payments through your website, web development work will be much less. But if you’re an online retailer or online service provider, you’ll need to use a payment system to receive payments.
Always let your marketing goals, legal obligations, and potential risks determine your website’s strategy.
Also, you should think about user experience whatever your marketing goals are when you start a website. Users must be able to easily find what they are looking for on your site.
Pro-tip. Set goals for every page of your site.
Create the content of your website
The first stage of the web project is time to decide what your business website is going to say.
When business owners decide to start a website, they have a tough time figuring out what to say about their products, services, and company. It is a bad idea to keep it simple, feature minimal text, and place simple options on each page, i.e. submission form, contact us button.
Also, it is a poor decision to focus mainly on call-to-action, contact forms, or mailing lists.
You need the content that will sell.
The goal of writing website content is not to fill the white space of a web page. Nor to describe your business or products with the trite phrases “I do best” “I have a lot of experience” and “I have an individual approach”.
Also, creating website content in the early stages will help web designers to save web design time.
Start your content with a headline for every page, what you need to get the user’s attention.
One of the David Ogilvy quotes says:
“On average, five times as many people read the headline as read the body copy.”
Then you can create the content of the web pages. Writing great website copy is not as simple as it sounds, but if you want them to be read and understood you must learn to master speech and know everything you can about the product, service, and your company.
So, with your headline and copy, you want people to buy your product or order services, right? What user wants to know to be convinced is one last thing: Why? The more informative your website copy, the more persuasive it will be.
You can hire professional SEO copywriters if your writing skills aren’t good enough.
Pro-tip. Never use tricky or irrelevant headlines and title tags.
The principles of how to start and grow a business haven’t changed in the digital world. If you’re planning to start a website for your startup or redesign a site for your business, you should follow these tips. You will begin to see improved results once you have your business website in place.