8 Unconventional Tips for Writing Content That Converts into Sales
The goal of every business is to make sure anything they invest in turns into profit. The exact same thing applies to creating any type of content in order to promote your brand. Content marketing, when done right, can offer a lot to any business. The key is to know how to create very effective content that truly interests your target audience.
The good thing is that there are plenty of tips to choose from when it comes to this task. Many people come to find out that the original methods are not working in favor of their brand. If that is the case for you, it might be time to give the unconventional tips a try. Here are some not-so-usual ways of creating content that will offer a fresh approach to your marketing campaigns.
Define and understand your target audience
The very first thing that you should do before putting together any piece of written content is to understand who you are writing for. If you start writing without knowing who you expect to read your content, it is less likely to bring customers your way. This happens because you are not thinking too much about how you can make your content appear interesting to the right people.
Defining your target audience is something that should happen before every piece of content you create. While you might have done that at the beginning of your business journey, you should remember that every campaign is unique. In order to define your target audience, you should decide on certain characteristics such as:
- Their age group
- Their gender
- Their location around the world
- Their education
Doing this will truly help you understand the expectations people will have of your content. As a result, you will be able to create written content that your audience will truly be interested in. This will help bring more followers your way and, as a result, help you increase your sales easily.
Share a more personal side of your business
If you have ever come across a blog about any topic, you might have noticed that bloggers tend to share a lot of personal information. This might seem annoying to some, but in many cases, it helps bloggers bond with their followers. This can prove especially helpful when putting together written content for your online store.
Sharing a more personal aspect of your business’ journey is going to make a big difference. A piece of text without any emotion will not help your audience bond with your business. Nowadays, with influencers taking up such a large piece of the internet, everyone wants to form a connection with the people they follow.
This is a great opportunity for you to give your content a personal touch. This will allow you to show a friendlier side of your company that your followers will want to learn more about. As a result, this will increase your chances of people trusting your brand and giving your products a try.
Use SEO to your advantage
SEO or search engine optimization can play an important role in how your written content converts to sales. The easiest way to use this to your advantage is through keywords and phrases. These are single words or particular sentences which will help your content perform better on the result pages of various search engines.
Even if you’re not experienced with SEO, finding keywords is very easy and effective. By using tools such as the KeywordTool and Google AdWords, you will easily be able to gather the keyword you need. Then, all you have to do is incorporate these keywords into your written content in a way that looks natural and not forced.
The good thing about keywords and phrases is that they help your content become more easily discoverable by the right people. They don’t require a lot of knowledge on the topic or a lot of effort and can bring results quickly.
Choose the right words to express yourself
Putting together a piece of content for your business should not sound as if it is a chatbot. While it might be great to be professional with business emails, the content you put online should have a different tone.
In general, a more conversational and relaxed tone can help you bond with your audience better. No one will enjoy reading about the upcoming launch of your products if it sounds forced and doesn’t show any excitement. Choosing the right words to express these emotions can play an important role in how your potential customers perceive you.
The key here is to find the right balance between sounding overly excited and robotic. By choosing a less formal way of writing, you will be able to achieve this goal a lot easier. Try to choose simpler words to express your thoughts and make sure your content is easily read and understood by anyone that comes across it.
Always proofread and edit your content
Proofreading and editing your written content is important for so many different reasons. There are many shady companies out there on the internet, and the easiest way to identify them is through their written content. A business that just wants to scam people will probably not really care about its grammar and spelling errors.
This is something that many customers have started looking out for when deciding on making a purchase from a new brand. Therefore, it is a good idea to make your business appear as reliable and trustworthy as possible. Eliminating spelling and grammar errors will help you look more professional and invested in your content.
You can easily use free online tools such as Grammarly and Hemmingway Editor to edit your content. These will help you get started with a more affordable and DIY way of creating content. If you are looking for more professional help, there are also plenty of online services to choose from. Working with a professional editor is probably the best choice, but it all depends on your budget.
Include more audiovisual content
Many people think that written content is all about the text itself. This could not be further from the truth. While you might write very interesting things, you need to keep in mind that many people don’t have a long attention span. Therefore, you need to find ways to keep your audience interested in what you want to share with them.
This is where audiovisual content comes to the rescue. Images and videos will always help with keeping the reader focused and alert. An infographic or a video showing a tutorial on how to use a product will help make your website content more interactive and interesting. This will make a big difference in how many people end up becoming interested in what your brand has to offer.
There are plenty of ways for you to find the right audiovisual content for your written pieces. The easiest thing you can do is to create your own visuals either by taking pictures and videos or through graphic design. Working with a graphic designer is a great idea, and it will save you a lot of time and effort in the long run.
Use social media platforms
Social media platforms such as Instagram and Facebook are there to help you share your written content with the world. Depending on the platforms you choose to use, you can share your thoughts in many different ways. The most common thing more business owners do is share a video or picture along with a piece of written content.
As we mentioned earlier, this is great when it comes to engaging your audience and keeping them interested in your text. Social media platforms will allow you to share your content a lot easier and quicker. Business and technology go hand in hand in our day and time, and using this combination to your advantage is important.
Something you must never forget to do when using any social media platform is to use the right hashtags. Much like in SEO, hashtags are the keywords of social media platforms that help your content get discovered. By using the right hashtags, you are allowing your content to find the right audience easily.
Communicate with call-to-action phrases
Call-to-action words and phrases are an important addition to your written content. When you write about anything regarding your business, you want your audience to communicate with you and share their opinions. These phrases are an essential part of business marketing and help motivate your audience to leave a comment sharing their thoughts with you.
While you might think this doesn’t sound like much help, it is another important step to building a relationship with your audience. Leaving a comment now and again will become a habit, and it will also motivate others to look more into your brand. A social media page with many comments and a lot of interaction equals an active and trustworthy brand.
The easiest way to achieve this is by adding certain phrases at different parts of your written content. You should try and ask your audience questions whenever relevant. You can ask for their opinion on your new products or something less relevant but still related to the concept of your content. In any case, this will motivate them to communicate with you.
Help your business stand out from the crowd
Finding the right ways to reach out to your target audience and build a name for your brand can be tough. Your written content can reflect a lot about your business and can help you build a good relationship with your customers. The more real and genuine your business appears online, the more trustworthy it will seem.
This will help you maximize your sales organically and effectively as more people will want to try what you have to offer. The tips mentioned in this post will help you achieve your goals by using the right content writing methods.
Which of these tips are you going to be trying first and why?
Bio:
Helene Cue is a professional editor and marketing expert for FreeEssayWriters, specializing in content writing. She is considered a business expert in her field of work, and she loves to create content to help her audience reach their business goals. In her spare time, Helene loves to spend time outdoors with her dog.
