How to prevent a sudden drop in organic traffic?
Website owners usually hire SEOs when their website traffic has suddenly dropped. A sudden drop in organic traffic can be caused by unexpected events, for instance, Google updates. But in many cases decreases in organic traffic are entirely expected.
It is a much easier task to prevent a possible problem by timely action than spending time and money on identifying and solving the problem.
There are four tips to avoid drops in website traffic. If you do want to keep your organic search traffic, you should follow these tips.
Perform website SEO audits
It’s important that you are constantly and regularly performing website audits. Website SEO audits are crucial to preventing drops in organic traffic and your website optimization.
This is because SEO audits help you find existing problems on your site such as slow page load times, crawling issues, international SEO issues, etc.
A content audit can help you to identify content issues, keyword gaps. A competitor SEO audit will help you to find new content on the websites of competitors that can outrank your pages in the SERP.
All you have to do is stick to your website SEO audit schedule. Performing an audit once a month should be enough to inform you of any SEO issues.
Use Google Search Console and Bing webmaster tools to perform a tech SEO audit, keyword analysis, website SEO performance analysis. These tools are free and have access to search engines data.
A dynamic approach to website content
Web search is a dynamic environment, which means you constantly have to be adapting. What worked last year may not be as effective this year. This is why you should review your content regularly and update it whenever it is necessary.
Unfortunately, upgrading existing content with selected keywords seems undervalued by many business owners and marketers because they look at SEO as a set it and forget it tactic.
As a business owner, you should regularly do keyword research and improve your website content to attract relevant website traffic. Also, you can entrust this job an SEO.
This may seem like a lot of work, but you can focus on several main pages that generate organic traffic and leads. It doesn’t mean that you should ignore pages that generate a little traffic. For instance, these pages were optimized for long-tail keywords and they generate additional traffic to your site. But having content without value will likely be a waste of your time and manpower, as it will do very little to help your website.
You also should be sure that the new content you’re putting out provides value to your customers.
Create a content plan that will include content improvements, new content. Test your content improvements to know which improvement works for your business goals. Avoid using bad SEO tactics.
Avoid using SEO tactics that violate search engine guidelines
Many people use tactics are known as Black Hat SEO such as doorway pages, sneaky redirects, link schemes, guest posting networks, private blog networks (PBNs), etc.
These tactics work. From time to time you can see a lot of spam sites in Google’s SERP. But it is a risky way for business sites. At worst, search engines can penalize a site, delete pages from their index.
As a web development and SEO company, we know more about different SEO tactics than is described by SEO blogs. These methods can help your website ranking, but it doesn’t help you to increase relevant traffic. This is why we highly recommend avoiding using unethical SEO methods.
Unfortunately, many business owners may not know is that an SEO uses these techniques. Ask your SEO or SEO agency about their methods and techniques. The low prices of SEO services, monthly SEO plans signal that you should ask SEOs about their methods.
Also, many SEOs use spammy tactics. It is a bad idea if you build a long-lasting business. It is about your business reputation. Some SEO tactics can be used as spam techniques. The table of content is a good User Experience thing for long-form articles. But it also can be a spam technique, that SEOs use to affect the position in search results. As you guess it works against your website and your business.
Use off-Page SEO, social media marketing, PPC
Many businesses always make the mistake of only focusing on on-page SEO. While on-page SEO is important, it’s not the only thing that you should be working on.
Off-page SEO also provides a lot of value to your business as well. You’ll want to strike the perfect balance between on-page and off-page SEO if you want to yield the best results for your website.
Link building is not only good for SEO, but it will also allow you to build trust with your users. Link building allows boosting referral traffic and being less dependent on the search engines algorithms.
Social media marketing also can help you to earn traffic and leads.
PPC seems expensive way, but it works in many cases.
Hire a good marketer, who can help you to build a good marketing strategy to grow your business in a cost-effective way.
Following these tips will help you avoid costly mistakes and you’ll start to see positive results.
