What is user testing in web design?

By Roman Berezhnoi November 25, 2021 152 views

What is user testing in web design?

According to reports, 80% of the users are less likely to turn back to the website after a negative browsing experience. This is why user testing plays a crucial role. Users are more likely to be interested in websites that look attractive and behave in a way that they expect. 

How to conduct user testing for your site?

Well, F5 Studio’s web design specialists share their knowledge about user testing. 

What is user testing?

User testing is the process to test the usability of the website for the user. Web designers use the method to improve the online customer experience. The usability of a website can be referred to:

Longevity

It means how easily a new user can accomplish a task on your website.

Memorability

Memorability means how easily returning users to use your website after they have not used it for a long time.

Efficiency

Efficiency refers to how a user can complete a task on your website once the user has learned how to use the site.

Satisfaction

It means the level of the user’s satisfaction.

Errors

While using your site, how many times a user has made errors and the sensitivity of the errors and how easily they have coped up with the errors is evaluated here. 

Focus on User Experience

Thus this method plays a crucial role in the development process and is carried out at every stage. This form of testing is conducted in all the above stages, from analyses, technical specification, and design to deployment. Focusing on user testing helps the designer ensure whether the website is aligned with all the necessary interactive things to cater to the needs of the target users.

Listed below are the three main types of user testing

Explorative 

Explorative is one of the crucial types of user testing utilised in the early stages of web development to figure out the usability and effectiveness of the website. Apart from these, the main role of this form of user testing is to have an insight into the customer’s understanding and thought process.

Assessment 

Assessment is used in the middle of the process to figure out the overall utility of the website using real-time trials.

Competitive 

In this step, a couple of designs are tested to figure out its strength and weakness. Upon proper analyses, the designer selects the one that is best for their target user. 

Some of the most popular user testing tools

Even though web design professionals prefer to use their own methods to conduct user testing, using testing tools can help them. There are a lot of user testing tools available in the market that you can consider to perform tests on your site. Check out the below section to know more about the user testing tools, web design and increase the conversion rate on the website.

UsabilityHub 

Suppose you are confused about whether to go with design one or design two in your website, or you don’t know where to put a navigation menu on your site. In that case, it’s time to consider one of the best user testing tools, namely UsabilityHub. There is no doubt that the above decisions might confuse you, and you need to choose the design that works best for the target user. To make your task easy, UsabilityHubs is one of the best user testing tools that solve the debates of the designers. Integrated with five different suites, these tools help you doubt the target user’s preference and take a precise decision. All you need to do is upload the image of your website interface and provide the task to the users.

Optimizely

Optimizely is another popular user testing tool that helps you to track visitors and conversions. The A/B testing platform comes with many features like site testing, multi-variant testing, cross-border testing, and geo-targeting to help you make a sound decision. All these features can be used for free. However, if you want to have access to the advanced features, then you have to go for their subscription plan. Also you need to remember about cons of A/B testing.

CrazyEgg

CrazyEgg is a popular user testing tool that aims to track the activities of users on the site. Features like heatmap, scroll map, overlay, confetti are of great use. You can use the 30-day free trial version to figure out whether this tool is suitable for you or not. There are four plans of this tool that you can consider once you are comfortable with the 30-day free trial plan.

Things to consider while performing user testing

  • You should evaluate the design mock-ups at the earliest. The earlier you conduct user testing, the easier and fast it will be to adjust.
  • Set your objectives beforehand and define them clearly. What are you expecting from the user test? Think of only the questions that you need to find a solution to right now.
  • Quality is one of the important parameters that you should consider. Most businesses do not prioritise quality and only test sites after the launch, and they ignore this parameter because they think this is costly and a tedious task. 

Conclusion

While designing the website, a web designer should create the right informational architecture of a website and play in the flow accordingly so that visitors know where to go on the website. Make sure the web design, website interface, and contents are functioning as per the user’s needs. To do so, you or your marketer must ask your web design and development agency to conduct user testing as this will help you to judge whether all the parameters in a website meet the standards or not. When you consider user testing, you can be confident enough to know whether the target user attracts your website or not. Once a web designer finds that it negatively impacts the visitors, the web designer can rectify the mistakes before a website will be launched.

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