What is Technical SEO?
SEO (Search Engine Optimization) is one of the most impactful digital marketing services to boost organic traffic and online leads generation. Most of the companies and brands have chosen online promotional activities to generate rapid commercial growth and development.
Search Engine Optimization strategies require a base foundation to support the companies to succeed in the long run. Unique content and a qualified and expansive network can place a company site at the top of Google’s SERP, needs an error-free and a fast website to be at the top of the Google list.
So, this article focuses on technical SEO. Technical website optimization (technical SEO services) refers to fixing tech issues and implementing tech aspects in accordance with search engine requirements.
What is Technical SEO?
Technical SEO plays an integral role in the internal structure of the company site. The main objective of using it is to make the web pages discoverable and crawlable. Tech SEO services represent different optimizations done within the website pages.
Technical SEO possesses some characteristics of on-page search engine optimization. On-page SEO services focus on upgrading the pages of a company website to boost the valuable traffic. However, the core on-page search engine optimization is more coherent and influences the content strategies.
Tech SEO manages the components such as code, tags, schema, website architecture. These elements need required refinements so that Google can find the link, crawl it. add to the index and rank the page.
Importance of technical SEO
Technical SEO is one of the predominant factors in the search engine strategies of any website. Here SEOs must work on its website hard as the technical optimization determines whether the website links and the content of webpages are available for the crawlers of search engines.
Technical SEO guides Google to understand the web pages better. The site architecture helps the search engine receive and read the necessary data from your website and recognizes the right way to follow ahead.
You must know that tech SEO must not only focus on Google’s web crawler. Techniques not only ease the algorithm functions but also offer an excellent user experience. It is the central focus of Google. That is why you might need some help from professional UI/UX designers, who can refresh and improve your website UX design.
The main objective of the search engine is to deliver the best results based on the user intent. The pages with deep alignment with the search team, offering a good browsing experience are the best search results. When you clarify the website code, it betters the mapping experience with a high loading speed.
Another vital factor is that your web must be mobile-friendly so the users can open and enter the site through any device. When Google observes your attempts to enhance the user experience, it may drive higher ranks on Google.
Key factors of technical SEO
This segment will discuss the prime and upgradable tech SEO factors. An expert can recognize several factors with the help of different tools and plugins.
Some technical optimization processes need professionals’ help. It is tough to play with codes. It may also lead to some grave mistakes if done without enough knowledge and expertise. You can seek a professional developer’s support if you find it beyond your skills. The key factors are mentioned below,
Users leave the site if it takes longer than 5 seconds to open. Technical SEO helps to boost page speed. The internal structure strongly influences the page loading time, including the images, servers, and code.
First, you should identify your page loading speed and then improve it. Several tools are available in the market to mark the loading speed and optimize the page. You can perform the following Tech SEO actions to increase the loading time,
- Compact the server-sent files
- Shrink image size
- Remove inessential characters
- Use browser cache
Before you upgrade your site’s ranking order in Google search, you can track the position. You must be aware that Google can index your webpages. In some cases you can use a sitemap to instruct Google to crawl your site. If there is a small number of pages on your site you don’t have to use the sitemap.
Google Search Console helps to identify the problems and mark the indexed pages. The tech SEO experts should analyze the URLs to rectify the error that obstructs the indexing process. Your site will lose potential audiences if the pages are not indexed.
But if your site is big, it is normal to see that some pages are not indexed.
Since the launch of smartphones and tablets, Google has become concerned with mobile users’ search experience. The search engines left no chance to make mobile search more methodical. Google had declared the mobile-friendly update in 2015 and prioritized responsiveness to be a ranking reason.
Mobile-first index, one of Google’s recent actions, has focused on the mobile version of indexed pages as searches from mobile devices have crossed desktop searches. Now, it is necessary to know what tech SEO actions you should take to better the indexing process. The best ways to do that are,
- design a responsive website
- add the ‘viewport’ tag to the HTML code header
- use the mobile-friendly tools to create websites
- Go for mobile compatibility test
Images entertain the visitors and engage them to the webpage for a while. Technical SEO determines the role of the image without obstructing the loading speed and user experience.
You can optimize the following elements of an image and enhance their high-ranking chances in Google Images.
The file name must be user-friendly and elaborate to make Google understand the significance of the image. You can edit the file name before you upload it.
The image size determines the loading speed. Cropping the image size without harming the photo quality helps to improve the ranking order as Google prefers smaller size files.
Alt text means Alternative text. Users see the alt text when the image does not load and users with special needs can access alt texts. The alt text informs Google about the image’s content and helps to index it.
One of the key functions of technical SEO is to upload the images in the original dimensions. It averts the images from taking up extra spaces and a delayed upload process.
Image formats like JPEG 2000 and JPEG XR maintain better compression and picture quality, resulting in high loading speed.
With the help of some features, the images only load when the user reaches them.
Content is a vital technical SEO concern as it strongly impacts the optimization process.
Sometimes, your site may contain repetitive content without any intention. You require tech SEO actions to deal with these issues.
One of the most significant functions of technical SEO is to ease Google’s crawling function. It needs well-designed website architecture to understand categorization and hierarchies between the pages and the internal links. The websites with many pages need a more well-built architecture.
A good architecture consists of the following factors,
- Formatting of URLs
- Creation of sitemaps
- Internal Linkage
These factors positively impact indexing and page ranking. With these site-architectural actions, Google can understand and scan the content to make the structure more coherent.
Soft 404 issues
A soft 404 is a URL that returns a page telling the user that the page does not exist and also a 200 (success) status code. As a result, the page may be listed in search results, and search engines will continue trying to crawl that non-existent URL instead of spending time crawling your real pages.
But there are many nuances. In some cases, it might be a page with little or no content or wrong 301 redirects. This is why you should contact experts if you see these issues in the Google Search Console coverage report.
The sitemap is an integral part of tech SEO. A sitemap is a format containing all the pages and documents of a site and the link between them. The sitemap is more crucial for a many-paged website.
Google is deeply cautious about website security. In 2014, Google declared the HTTPS protocol to be a ranking factor for the algorithm. The objective was to increase encrypted connections to boost security.
It is better to hire professionals to deal with the security system for your website; otherwise, you may lose your site date. Technical SEO needs constant attention to check whether any error occurs.
The unavailability of the website has been one of the most hopeless experiences for the users. Google also fails to read the site. Therefore, the indexing process remains undone. Search engines get the message that your site does not exist anymore and vanishes from the search list.
You need to take care if your website is available to prevent this debacle. You can go for any reliable hosting agreements to make your company site available on Google 24 hours. All you need is proper maintenance.
The article has tried to offer a wholesome idea about the nooks and corners of the technical search engine optimization. The key features will guide you if you intend to use technical SEO features to better your marketing strategies. Right implementation of tech SEO can lead your web pages rank high on Google.