About the project
PushX3 is a patented fitness device that reinvents the push-up. As a new product launching to market, it needed a website that could explain an unfamiliar concept fast and build trust with athletes, trainers, and everyday buyers alike.
We built a custom design on a custom WordPress theme, grounded in research and a considered user flow. The result is a clear structure, confident brand and product positioning, and a comfortable experience from any device.