About the project
SellBroke is an online service where people can sell laptops, phones, tablets and other electronic devices, including broken items, for cash. The existing website already had brand recognition and a working quote flow, but the visual language and parts of the interface felt dated after more than five years.
Our task was not to replace the brand with something unfamiliar. We refreshed the experience around the same recognizable identity, improved the UX of key pages, redesigned the interface, moved the new design into the backend, updated outdated front-end and code elements, and optimized loading speed.
